Knowledge Management

Topics: Knowledge management, Strategic management, Management / Pages: 34 (6094 words) / Published: May 18th, 2014
1. Company Overview
1.1. Business Overview
Mystique is currently involved in fashion clothing business. Unlike other clothing companies, Mystique owns all of its retailing, designing and manufacturing operations. It sells a range of women’s and men’s clothing which aims to give a personalised and satisfaction experience to its customers. The business’s headquarters is located in India but the entire Sri Lankan management is handled in Sri Lankan and currently it has 4 outlets in Colombo and Kandy.
1.1.1. Product Overview

Figure : Mystique’s Product
Currently Mystique is targeting mainly on causal and party ware for both customer segment. It provides a right quality product for an affable cost which can be effort by working class to upper uppers. Based on the design and material quality the price of the product varies.
1.1.2. Service Overview

Figure : Mystique's Services
All our products will be serving the current client’s requirements. In order to serve our customer better, we provide other services which are mentioned in the above figure. Exchange and return, reservation and customer services are provided by our retailer outlet team and the promotion are decided by our marketing team (refer organisational structure).
1.2. Vision and Mission
Vision – To make consistent design improvements based on the emerging trends that will enhance customer satisfaction.
Mission – “Build a unique portfolio of branded, trendy and unique clothing at affordable price to satisfy customer’s requirement, to exceed their expectations by providing an impressive service and being a trend follower and innovator to become a leader in fashion clothing business in which most of the customers will be passionate to wear our outfits.”
Simply, fulfil the customers’ needs while meeting the right balance of latest trend, right quality and affordable price.
1.3. Business Objectives

Short Term
(Within 1 Year)

Increase brand awareness by 15% by the end of

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