Knowledge Management

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TABLE OF CONTENTS

1. executive summary 1
2. INTRODUCTION 1
3. Social media 2
4. social dynamic model 2
5. knowledge management 4
6. organization learning 6
7. innovation 7
8. conclusion 8
9. references 9

Executive Summary
Social media become one of the most powerful tools for communicate with a group of people. However, with a change in technology create WEB2.0. WEB2.0 let internet surfer interact with the writer by sharing their text, picture, Video back and forth. This report provides a discussion about Dell’s case study which included social media, social dynamic model, organization learning, knowledge management and innovation. The finding of this paper is the used of social media that dell implemented since 2006 and integrated with organization learning, knowledge management and innovation generating.
Introduction
Dell Inc is a leading multinational company in IT business who primarily provide complete solution which included hardware support, software support, on-site-service and financial service for all range of business, consumer and public sector . One-third of the company revenue is generating from service and consulting activities which operated via Facebook, Twitter, LinkedIn, telephone, and on-site-service. Dell Inc was being the first company in the industry who introduced at-home assistance and implementing social media service to aid technical issue with business which currently being an influence factor for consumer purchasing decision.
The current IT industry market climate is tense by competitors and various factors such as technology advancement and social trend also vastly affect the backbone of the market. These mentioned factors directly push every company to find their competitiveness over the competitors. So, every company needs to acquire knowledge in order to invent something new that will help the company compete with other competitors. In some ways, the company can obtain the mention knowledge and respond to



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