Knowing Your Audience Paper and Communication Release

Topics: Communication, Graphic communication, Mining Pages: 3 (1079 words) Published: August 23, 2013
Knowing Your Audience Paper and Communication Release
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XBCOM/275
July 28th, 2013
Colette Franklin

Knowing Your Audience Paper and Communication Release
When you are trying to portray a message, it is important to remember who your audience is. The way you deliver a message will depend on your audience and if you are delivering the message informally, formally, personally, or on behalf of a company. The way you deliver a message after an accident or disaster is important, as you are people with a fragile situation and fragile people involved. If a company portrays, through their messages, that the situation is not under control or that they do not care there will be consequences for that company and anybody affiliated with the company. When there is information regarding an accident or disaster, it's important for the company know their audience. For instance, the San Esteban Mining Company needed to know how to respond to each of the audience (families, employees, and the stakeholders) in the case of the Chilean copper mine in South America. It was on Thursday, August 5, 2010, a shaft collapsed in the Chilean copper mine trapping 33 miners 2,300 feet below ground. Immediately, a rescue mission was underway, however, another collapse in the mine stalled the efforts of the rescue crews for hours (Weik, 2010). The 33 miners remained trapped in the mine for more than two months; during this time the world kept watch as the government upheld a communications strategy that focused on openness, solidarity, and cooperation (Yaxley, 2010). The San Esteban Mining Company chose not to communicate and because of that it became a media frenzy. The owners should have taken an active role when the accident happened. Instead, they chose to remain silent which made matters even worse. Companies can take steps to avoid a delay in communications. "There are no recipes that can ensure success in dealing with crisis. However, the use of simple methods can help...

References: French, L. (2010, August 13). San Jose tragedy: Piñera demands resignation of mining regulatory board. MercoPress South Atlantic News Agency. Retrieved from http://en.mercopress.com/2010/08/13/san-jose-tragedy-pinera-demands-resignation-of-mining-regulatory-board
Lagadec, P. (1987). Communications Strategies in Crisis. Organization & Environment, 1(2), 19-26.
Weik, J. (2010, August 6). Over 30 workers trapped after Chilean copper mine collapse. Metal Bulletin Daily, (224), 65.
Yaxley, H. (2010). PRConversations. Retrieved from http://www.prconversations.com/index.php/2010/10/an-international-view-of-crisis-management-of-the-chile-mine-disaster/
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