KL Wedding EXPO
Centre for Tourism, Hospitality and Culinary Management
Diploma in Events Management
Event Operations 1
Semester 3
Individual Report
Tan Kye Xing 14000061
27 January 2015
I hereby state that this material is original and a result of my own effort. Any material copied from other sources will be given their due respect in the form of referencing and bibliography
Date/time received:
Lecturer’s signature: Marks Awarded
TABLE OF CONTENTS
Number
Title
Page
1.
History and Background
2
2.
S.W.O.T Analysis
2
3.
a) Advertising and Promotions
4
b) Resources and Sponsors
5
c) Theme & Concept
5
d) Logistics
6
e) Target Audience & Floor layout
6
4.
Recommendations for improvements
7
5.
Appendix
8
6.
References
22
KL 21st Spring Edition Wedding EXPO 2015 Report
1. History and Background
KL Wedding EXPO is started since 2005 and this is KL 21st Wedding EXPO. The organizer of this year is Sphere Exhibit Malaysia. Sphere Exhibit Malaysia was incorporated on January 2013. It aims to be the leading M.I.C.E company behind exciting and innovative fairs, shows, events and exhibitions for all trade and consumers businesses in Asia.
KL 21st Spring Edition Wedding EXPO is on 23 to 25 January 2015 (Friday to Sunday) from 11am to 9pm. The venue is at Mid Valley Exhibition Centre (Exhibition Halls). (Sphere Exhibits Malaysia Sdn Bhd, 2015)
2. S.W.O.T analysis
Strengths
Free admission
Beautiful decorations
Clear Signage
Involve many different kinds of booth.
Exp: Restaurant, Hotel
Performance
Rubbish bin and fire extinguisher are at every corner
Weaknesses
Arrangement of booth
Ugly floor
Untrained staff
Opportunities
Weekend
No competitors
KTM
Threats
High parking fees
Traffic jam
Strengths
This Wedding EXPO is free admission so it can attract more people to come over. Before you enter to the hall, the staff will give you a recycle bag. The recycle bag is free and inside has an event guide book, some sweet with heart shape and a pair of pretty ear
Diploma in Events Management
Event Operations 1
Semester 3
Individual Report
Tan Kye Xing 14000061
27 January 2015
I hereby state that this material is original and a result of my own effort. Any material copied from other sources will be given their due respect in the form of referencing and bibliography
Date/time received:
Lecturer’s signature: Marks Awarded
TABLE OF CONTENTS
Number
Title
Page
1.
History and Background
2
2.
S.W.O.T Analysis
2
3.
a) Advertising and Promotions
4
b) Resources and Sponsors
5
c) Theme & Concept
5
d) Logistics
6
e) Target Audience & Floor layout
6
4.
Recommendations for improvements
7
5.
Appendix
8
6.
References
22
KL 21st Spring Edition Wedding EXPO 2015 Report
1. History and Background
KL Wedding EXPO is started since 2005 and this is KL 21st Wedding EXPO. The organizer of this year is Sphere Exhibit Malaysia. Sphere Exhibit Malaysia was incorporated on January 2013. It aims to be the leading M.I.C.E company behind exciting and innovative fairs, shows, events and exhibitions for all trade and consumers businesses in Asia.
KL 21st Spring Edition Wedding EXPO is on 23 to 25 January 2015 (Friday to Sunday) from 11am to 9pm. The venue is at Mid Valley Exhibition Centre (Exhibition Halls). (Sphere Exhibits Malaysia Sdn Bhd, 2015)
2. S.W.O.T analysis
Strengths
Free admission
Beautiful decorations
Clear Signage
Involve many different kinds of booth.
Exp: Restaurant, Hotel
Performance
Rubbish bin and fire extinguisher are at every corner
Weaknesses
Arrangement of booth
Ugly floor
Untrained staff
Opportunities
Weekend
No competitors
KTM
Threats
High parking fees
Traffic jam
Strengths
This Wedding EXPO is free admission so it can attract more people to come over. Before you enter to the hall, the staff will give you a recycle bag. The recycle bag is free and inside has an event guide book, some sweet with heart shape and a pair of pretty ear
References: 1. KL Wedding EXPO (2015) Available at: http://www.klweddingexpo.com.my/expo%20info.html [Accessed 26 January 2015] 2. Sphere Exhibition Malaysia (2015) Available at: http://www.sphereexhibits.com.my/about-us/ [Accessed 26 January 2015]