Kinh Do Corporation
Table of contents
Introduction 2
Content 3 I. Context of business strategy 3 1. Vision 3 2. Mission 4 3. Value 5 II. The significance of stakeholder analysis 7 1. Significance of stakeholders 7 2. Stakeholders analysis and its importance 9 III. Environmental and organizational audit of Kinh Do Corporation 11 1. External environment 11 1.1. PESTEL analysis 11 1.2. Five forces 14 2. Organizational audit 18 IV. Applying strategic positioning techniques to the analysis of Kinh Do Corporation 21 1. SWOT matrix 21 2. Apply strategic positioning technique to analysis of Kinh Do 22 2.1. Combination 22 2.2. Business strategies of Kinh Do Corporation 23 2.3. Recommendation 25
Conclusion 26
References 27
Introduction
[pic] Kinh Do is a system of corporations in the field of foodstuff including cake, candy, beverage, ice-cream, and products from milk, which was established in 1993 going through 17 years of formation and development. Kinh Do is ranked as the leading foodstuff group in Vietnam and orient to become a multi-sector group including foodstuff, real estate, finance and retail in order to ensure the sustainable development in the future. The products of Kinh Do have been brought to conquer the most difficult customers over Vietnamese border such as USA, France, Germany, Singapore and Japan. This report will provide a sufficient overview of Kinh Do Corporation with its context of business strategy and stakeholders’ significance as well as its external and internal environment. Along with that, an adequate analysis of strategic positioning will be conducted as well.
Content I. Context of business strategy To head the business toward an appropriate direction, every company sets it own vision and mission. These will the guide for strategic planning that orients the company in the further business. 1. Vision Vision of a company is the most
Introduction 2
Content 3 I. Context of business strategy 3 1. Vision 3 2. Mission 4 3. Value 5 II. The significance of stakeholder analysis 7 1. Significance of stakeholders 7 2. Stakeholders analysis and its importance 9 III. Environmental and organizational audit of Kinh Do Corporation 11 1. External environment 11 1.1. PESTEL analysis 11 1.2. Five forces 14 2. Organizational audit 18 IV. Applying strategic positioning techniques to the analysis of Kinh Do Corporation 21 1. SWOT matrix 21 2. Apply strategic positioning technique to analysis of Kinh Do 22 2.1. Combination 22 2.2. Business strategies of Kinh Do Corporation 23 2.3. Recommendation 25
Conclusion 26
References 27
Introduction
[pic] Kinh Do is a system of corporations in the field of foodstuff including cake, candy, beverage, ice-cream, and products from milk, which was established in 1993 going through 17 years of formation and development. Kinh Do is ranked as the leading foodstuff group in Vietnam and orient to become a multi-sector group including foodstuff, real estate, finance and retail in order to ensure the sustainable development in the future. The products of Kinh Do have been brought to conquer the most difficult customers over Vietnamese border such as USA, France, Germany, Singapore and Japan. This report will provide a sufficient overview of Kinh Do Corporation with its context of business strategy and stakeholders’ significance as well as its external and internal environment. Along with that, an adequate analysis of strategic positioning will be conducted as well.
Content I. Context of business strategy To head the business toward an appropriate direction, every company sets it own vision and mission. These will the guide for strategic planning that orients the company in the further business. 1. Vision Vision of a company is the most
References: 1. Writing references HNC/HND course book (2004), Mandatory unit 3: Organisations And Behaviour, BBP Professional Education. Kinh Do Corporation (2010), Annual report in 2010. http://www.kinhdofood.vn/Default.html. Last accessed 17th April, 2011. Jayzy. (2009). Stakeholder mapping. Available: http://jayzy2009.blogspot.com/. Last accessed 20th April, 2011. PESTEL model. Available: http://www.mbatutes.com/. Last accessed 20th April, 2011. Porter’s Five Forces Model. Available: http://www.soopertutorials.com/. Last accessed 20th April, 2011. http://www.vinacorp.vn/stock/hose-kdc/banh-keo-kinh-do/tai-lieu-co-dong/2. Last accessed 20th April, 2011. Taydeaburto. Ansoff’s matrix. Available: http://taydeaburto.com/. Last accessed 22th April, 2011.