kingfisher
KINGFISHER BEER by Yash Gupta
D002 – TAF MASIYE
KINGFISHER BEER REPORT INDIVIDUAL CASE STUDY REPORT
T0007918 (Yash Gupta) 1/11/2012
Total words=2430
Report on macro-environmental analysis of Kingfisher beer
Contents Page No.
1 INTRODUCTION 1
2 BACKGROUND 1
3 SWOT ANALYSIS 2 3.1 Strengths 2 3.2 Weaknesses 2 3.3 Opportunities 2 3.4 Threats 2
4 PESTLE ANALYSIS 3 4.1 Political Factors 3 4.2 Economic Factors 3 4.3 Socio-cultural Factors 4 4.4 Technological
D002 – TAF MASIYE
KINGFISHER BEER REPORT INDIVIDUAL CASE STUDY REPORT
T0007918 (Yash Gupta) 1/11/2012
Total words=2430
Report on macro-environmental analysis of Kingfisher beer
Contents Page No.
1 INTRODUCTION 1
2 BACKGROUND 1
3 SWOT ANALYSIS 2 3.1 Strengths 2 3.2 Weaknesses 2 3.3 Opportunities 2 3.4 Threats 2
4 PESTLE ANALYSIS 3 4.1 Political Factors 3 4.2 Economic Factors 3 4.3 Socio-cultural Factors 4 4.4 Technological
References: - Kingfisher,(2011) About Kingfisher,( http://www.kingfisherlager.co.uk/about-kingfisher) United Breweries Limited,(2010) Our Brands-Kingfisher Premium,( http://unitedbreweries.com/premium.aspx) United Breweries Limited,(2012) Performance Highlights-Quarter ended June 2012,( http://unitedbreweries.com/pdfs/press_releases/2012/Performance%20Highlights%20-%20Quarter%20ended%20June%202012.pdf) THE GLOBE,(2006)Alcohol in India,( http://www.ias.org.uk/resources/publications/theglobe/globe200103-04/gl200103-04_p27.html) Jobber,D.(2007)Principles and Practice of Marketing, London McGraw-Hill 9