Kidwatch: a Child Safety Product (Partial Marketing Plan)
KidWatch: a child safety product
(partial marketing plan)
© 2010, Argulies Group
Executive Summary
KidWatch is a pad that fits between your baby’s mattress and sheet thereby protecting him or her from any crib related injuries. It contains moisture safe electronics that monitor the baby’s heartbeat and breathing. KidWatch’s built in heart monitor sensor can detect a baby’s heartbeat without direct physical contact between the baby and the pad. It sends a signal to a separate device once the heartbeat goes significantly below or above a certain point, or, if one cannot be detected. The ranges of settings are based on medical industry information. It has other monitoring capabilities as well. KidWatch also comes with a back up battery at no additional cost keeping affordability at the forefront. With KidWatch, we strongly believe that accidental crib suffocation will be a thing of the past.
KidWatch is intended to offer a unique level of safety, convenience and affordability that mothers, fathers, and every potential parent has been hoping for in a market saturated with gimmick products targeting infants and toddlers. At present, the current situation indicates that KidWatch has an excellent opportunity to capture a significant market share. Each year hundreds of babies die from cribs related injuries or suffocation. Even more die from suffocation in the beds of their parents and siblings. This happens most often when a baby’s face is covered by a soft blanket or a person in the bed with the baby unintentionally rolls onto the infant child. Our key competitors such as Gerber are mostly located in the United States.
Our target market consist of parents (moms and dads), care-givers, daycares, grandparents, foster parents and every potential parent across United State. Similar products on the market such as Baby Bumper and others have failed to protect babies from crib related injuries, suffocation and death.
(partial marketing plan)
© 2010, Argulies Group
Executive Summary
KidWatch is a pad that fits between your baby’s mattress and sheet thereby protecting him or her from any crib related injuries. It contains moisture safe electronics that monitor the baby’s heartbeat and breathing. KidWatch’s built in heart monitor sensor can detect a baby’s heartbeat without direct physical contact between the baby and the pad. It sends a signal to a separate device once the heartbeat goes significantly below or above a certain point, or, if one cannot be detected. The ranges of settings are based on medical industry information. It has other monitoring capabilities as well. KidWatch also comes with a back up battery at no additional cost keeping affordability at the forefront. With KidWatch, we strongly believe that accidental crib suffocation will be a thing of the past.
KidWatch is intended to offer a unique level of safety, convenience and affordability that mothers, fathers, and every potential parent has been hoping for in a market saturated with gimmick products targeting infants and toddlers. At present, the current situation indicates that KidWatch has an excellent opportunity to capture a significant market share. Each year hundreds of babies die from cribs related injuries or suffocation. Even more die from suffocation in the beds of their parents and siblings. This happens most often when a baby’s face is covered by a soft blanket or a person in the bed with the baby unintentionally rolls onto the infant child. Our key competitors such as Gerber are mostly located in the United States.
Our target market consist of parents (moms and dads), care-givers, daycares, grandparents, foster parents and every potential parent across United State. Similar products on the market such as Baby Bumper and others have failed to protect babies from crib related injuries, suffocation and death.