12BSP2151 SECTION- ‘O’
The Business Research Methodology paper, Factors Affecting Consumer’s Decision Making while Purchasing a kids wear is the most important addition to the practical application of theoretical knowledge and experience on real research aspects. This is really a delightful experience.
It is amazing and fascinating finding that so many dependable people around, who have given necessary guidelines and advices while formulating this paper. Learning what determines a good employer, I remain ever grateful to them, who all have helped to write this report. I also extend my acknowledgement to all those, who helped me by answering my queries pertinent to the data collection of my report.
A special debt is due to my instructor Prof. Varsha Verde, our respected faculty for the valuable guidance in the preparation of this report. I have been immensely benefited from her valuable guidance in the process of understanding and preparing this report. Without her active support, continuous encouragement, and constructive criticism, probably it would not have been possible to write an informative and objective report. Her active assistance in working out a framework for the paper has helped to complete the assignment within given time.
I also acknowledge the contributions of the librarian of IBS MUMBAI for allowing me to utilize the library facilities.
Table of contents * Back ground study * SWOT Analysis * Methodology * Objectives of the study * Scope of study * Data collection * Results and finding of the research * kmo and bartlets test
* Factors to be extracted * Scree plot * Name the factors * The surrogate variable
* Limitations of the research * Recommendation * Bibliography
1. BACKGROUND STUDY