Kia Motors

The four 'Asian Tigers' consisted of Singapore, Hong Kong, Taiwan and South Korea. Despite the booming economy of all four of the latter; all four were badly hit by the 1997 Asian Crisis but managed to pull through and as a result and in the years after the crisis, all four economies rebounded strongly. South Korea, the worst-hit of the tigers, has managed to triple its per capita GDP in dollar terms since 1997. This is due to many external factors such as trading, manufacturing and an increasing trend of the political stability between North and South Korea. Though the present political situation between the two opposite poles seems rather unstable, South Korea has managed to maintain its tourism and export services and goods percentage on an all time high. As Kia Motors Singapore is still in the introductory stage due to the long brand cycle life of automobile cars, a good sense of unrelated publicity led to a growing trend of interest in the brand. In the 2000s, the first worldwide Korean wave swept through with the emergence of dramas such as Winter Sonata and popular boy bands such as DBSK and Super Junior in relation to the present Korean Wave of signature sleek moves and fancy looks from both boy and girl bands such as Girls Generation, Kara, 4minute, Rainbow, SS501 ,EXO, EXO-M; and to not so visually appealing of PSY and his two hit songs: Gentlemen and Gangnam Style. This brought forth a huge demand for goods, products and services both related and unrelated to these singers and dramas which included Kia Car s Models. This rapidly growing cultural export totalled to s sum of 5.02 billion in the year of 2012. This was far in comparison to the 1960s' South Korea as discussed earlier. The tendency of South Korea's marketing campaign to bridge the political and history gap with China has set off a series of even boy bands (EXO-M, Super Junior-M) formed just based on targeting the presently most influential business growth country has carried forth to even