Kia Commercial Analysis Essay

Topics: Super Bowl, Carl Jung, Man Pages: 3 (1283 words) Published: October 27, 2012
Kia Dream Commercial
The most common strategy the companies use to promote for their products is advertisement. Advertisers use the cultural myths, and people’s ambition to try to convince the buyers to use their products. The Kia commercial shows the simple and the big dreams of young couples. The sandman comes to give the sleeping wife her dream, which is simply a charming man, riding a horse in the meadows, when the sandman goes to sprinkle some magic dream dust on the man, he accidently slips and drops the largest amount of dream dust over the man, which results in bigger dreams, fantasies, and goals for the man. His dream is to drive a Kia Optima, and go around a race track to see everything is oversized; girls are attractive, and everyone is cheering for him, suddenly, he is the most popular guy in the world. The Kia commercial attempts to show that women are objectified in many ways; they are in some ways unfaithful, unlike men who are honest, they simply give up their dreams, to fall into a guy’s dream. Also, they prefer materialism rather than spirituality, and their main dream is to meet the perfect guy. The target audience for this commercial is young couple middle class people, newly married, and obviously without kids or babies. This audience can be interpreted from the dream of both the guy and the girl. Traditionally, we believe that young women fantasize about the man of their dreams, horses, and beautiful landscape. This idea is quoted from our childhood folklore, and the fairy tales which most of us are familiar with. While the young men dreams can be simply about; girls, racing, also food, and rock bands. The commercial also shows Adriana Lima, the beautiful Brazilian Model, which is always, resembles the ideal beauty that men like in a sexy outfit, and she is the first person to appear in the dream. Adriana Lima’s appearance was pleasing especially for the young men, and that is because most men are obsessed with...

Cited: -Kia Optima. Advertisement. Youtube. A Dream Car. For Real Life, 1 Feb. 2012. Web. 22 Mar. 2012. <>.
- Yamada-Hanff, Adam. "Kia 's Super Bowl Commercial Plays to Gender Fantasies."Torque News. 09 Feb. 2012. Web. 23 Mar. 2012. <>.
- Ernst, Kurt |. "Super Bowl Ads: Kia Gives Us The Stuff Of Dreams." Washington Post. The Washington Post, 06 Feb. 2012. Web. 28 Mar. 2012. <>.
- Nudd, Tim. "Kia Posts a 5-Hour Video of Adriana Lima Waving a Flag | Adweek." Adweek – Breaking News in Advertising, Media and Technology. Adweek, 02 Feb. 2012. Web. 28 Mar. 2012. <>
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