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Khan Academy Case Study

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Khan Academy Case Study
Khan Academy
Description: Khan Academy is an educational website created by Salman Khan in 2006. This website teaches maths and other subjects in different level. The website uses interactive multimedia. Interactive multimedia is when the user has the control over types of multimedia such as images, texts, videos, sound and animation.
Business Requirements: The purpose of Khan Academy is to provide free education for anyone from anywhere in the world as it contains lectures from different subjects and questions for people to practice afterwards.
Anyone can be the audience for this as there is not age boundary. However, for maths, it is only designed to direct the students from Year 1 to university level. The parents are also the audience …show more content…
It has movies for different age range audience for example kids can watch latest animated movies on it.
Netflix is available in all platform. People can use it on TV if they want to watch movies in big screen. They can also access it on their smartphones and tablets along with laptops and PCs. People can also connect to Netflix via their streaming media players, game consoles, set-top boxes and Blu-ray players.
Types of Multimedia: One type of multimedia Netflix website use within their product is text. Text is used to let know people different information about the movie for example title, description, casting and others. Netflix website also contains images in the movie poster and demonstrate how it looks like. Images in the poster also give the audience an idea of the movie as it might contain pictures of main actor and actress. As Netflix is an entertainment company, the main types of multimedia they use is video, animation and sound. Movies in Netflix contain all those multimedia type. The audience can play, pause and rewind the video they are watching. Sound always comes with video as without sound the video is nothing. Sound helps the audience to understand what is happening in the …show more content…
Their purpose is to get more audience to use their website while watching movies online. They do this by offering audiences with a free trial month for new users and monthly subscription afterwards. This actually draw audiences’ attention and therefore they are more attracted into this. By doing this, makes Netflix to meet their purpose as well as increasing audience. Netflix does meet the needs of target audience as it lets them to stream latest movies and TV shows in high quality. Audiences need these type of features while watching something online. Netflix allows them to do that. And therefore Netflix meets the needs of its audience. Due to the appropriateness of platform, Netflix meets their business requirements. Netflix is accessed on smart devices such as phones, tablets, TVs etc. More or less people own these devices nowadays and therefore they can access Netflix at anytime and anywhere they want to. This is because Netflix is compatible with these
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