KFCH
INTRODUCTION
KFC Malaysia is the famous fast food restaurant in Malaysia; products it sells include chicken, burger, nugget, sandwich, wedges, drinks, fries, coleslaw and many more. It has captured 44% of market shares in Malaysia. Its first restaurant was opened in 1973 on Jalan Tunku Abdul Rahman, now it has more than 539 restaurants throughout Malaysia and growing.
Among all, their secret recipe chicken is the KFC most famous dish, it has great taste and truly enjoyed by Malaysian ever since. Kentucky Nuggets was conceived in Malaysia, and found its way to KFC worldwide today. “Meals on Wheels”, was also developed in Malaysia, creating and bringing opportunity for people to taste where KFC might not available. KFC Kids’ Chicky Club was also developed to suite for kids. Chicky and Friends, the character in the KFC, bring pleasure and fun to all children, a good example would be television program sponsored, The Chicky Hour, which broadcast on every Saturday morning at TV3.
Some other activities developed by KFC Malaysia include Projek Penyayang KFC, Tabung Penyayang KFC, “Tabung Penyayang” KFC Collection Boxes, and 4 of KFC restaurant are operated by speech and hearing-impaired staffs. These 4 restaurants are located in Peninsular and East Malaysia. First in Sentul Raya, Kuala Lumpur, second is at Saujana, Sarawak, third is at Tanjung Aru, Sabah and fourth is at Johor.
BACKGROUND OF COMPANY
Operation
In 2011, KFC Malaysia revenue jumped to RM1,655.3 million, 10.6% up on the RM1,496.9 million recorded the year before. The Malaysian team achieved this success with a combination of compelling marketing and promotional campaigns and irresistible new products to draw customers into the outlets. Simultaneously, a range of service enhancements and facilities upgrades improved comfort and efficiency, whether customers are eating in, taking away or driving through.
The division initiated three projects during the year to increase operational efficiency. A new
KFC Malaysia is the famous fast food restaurant in Malaysia; products it sells include chicken, burger, nugget, sandwich, wedges, drinks, fries, coleslaw and many more. It has captured 44% of market shares in Malaysia. Its first restaurant was opened in 1973 on Jalan Tunku Abdul Rahman, now it has more than 539 restaurants throughout Malaysia and growing.
Among all, their secret recipe chicken is the KFC most famous dish, it has great taste and truly enjoyed by Malaysian ever since. Kentucky Nuggets was conceived in Malaysia, and found its way to KFC worldwide today. “Meals on Wheels”, was also developed in Malaysia, creating and bringing opportunity for people to taste where KFC might not available. KFC Kids’ Chicky Club was also developed to suite for kids. Chicky and Friends, the character in the KFC, bring pleasure and fun to all children, a good example would be television program sponsored, The Chicky Hour, which broadcast on every Saturday morning at TV3.
Some other activities developed by KFC Malaysia include Projek Penyayang KFC, Tabung Penyayang KFC, “Tabung Penyayang” KFC Collection Boxes, and 4 of KFC restaurant are operated by speech and hearing-impaired staffs. These 4 restaurants are located in Peninsular and East Malaysia. First in Sentul Raya, Kuala Lumpur, second is at Saujana, Sarawak, third is at Tanjung Aru, Sabah and fourth is at Johor.
BACKGROUND OF COMPANY
Operation
In 2011, KFC Malaysia revenue jumped to RM1,655.3 million, 10.6% up on the RM1,496.9 million recorded the year before. The Malaysian team achieved this success with a combination of compelling marketing and promotional campaigns and irresistible new products to draw customers into the outlets. Simultaneously, a range of service enhancements and facilities upgrades improved comfort and efficiency, whether customers are eating in, taking away or driving through.
The division initiated three projects during the year to increase operational efficiency. A new