CHAPTER I: INTRODUCTION
MCDONALD’S VS KFC
McDonald’s and KFC are everybody’s favourite food trip destinations. When you like burgers, McDonald’s is always the top option.
When you like fried chicken, KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine. The following report is a comparative analysis of the operational parameters of McDonald’s and Kentucky Fried Chicken (KFC) and projects an overview of various factors that differentiate the services of the two food giants. The survey was based on the consumer’s response on their choice between KFC and McDonalds and the basis of their choice was differentiated into various factors.
MCDONALD’S: COMPANY PROFILE
The year 1940 is the birth year of McDonald’s and they have started everything. Their Speedier Service System that was introduced in their very first restaurant is being followed until now in modern day fast food chains.
Their very first mascot was a man with a head of a hamburger that is wearing a chef’s hat. It was replaced by McDonald’s ever popular clown man. McDonald’s is recorded to currently serving 58million customers each day in 119 countries.
Their restaurants differ from their settings, some offer by-passers with their drive thru service, some have playgrounds for kids but are just counter service alone. Some of their restaurants have outer seats as well. McDonald’s signature colours are red and yellow.
Their well-supported products are their famous hamburgers, breakfast offers, desserts, chicken sandwiches and French fries. For vegetarian customers, McDonald’s have offerings that are suitable for them. When it comes to regional branches, McDonald’s are known for being fond of offering these countries food taboos for them to have some sort of relationship with people around. For example, Portugal McDonald’s are the only ones who have soup in the menu. Another example would be Indonesia for Mc Rice.
MCDONALD’S IN INDIA
The year 1996 saw the opening of the first McDonald's™ restaurant in India and since then, there have been numerous milestones for us. Here is a look at the last 17 years and all that was special about them.
First McDonald's™ restaurant opened on Oct. 13,1996 at Basant Lok in New Delhi. It was also the first McDonald's™ restaurant in the world to not serve beef and pork based products
First Drive -Thru restaurant at Noida (UP) in 1997.First disabled friendly store at Noida (UP).
First Mall location restaurant at Ansal Plaza (New Delhi) in 1999.
First highway restaurant at Mathura (UP) in 2000.
First thematic restaurant at Connaught Place (New Delhi) in 2001.
The first restaurant in a food court at 3C's, Lajpat Nagar (New Delhi) in 2002.The first restaurant at the Delhi Metro Station at Inter State Bus Terminus. The first fundraiser in association with ORBIS and Dr. Shroff's Charity Eye hospital. (Delhi)
The first Dessert Kiosk - Faridabad (Haryana) in 2003.
McDonald's™ Delivery Service (McDelivery™) introduced in New Delhi Local menu innovations like McAloo Tikki™, McVeggie™ and Pizza McPuff™ exported to Middle Eastin 2004.
McDelivery™ on Bicycles flagged off at Chandni Chowk (Delhi) - another first initiative by McDonald's™ India.100th McDonald's™ Restaurant opens in India in 2006.Also celebrated.10th Year Anniversary.
First McDonald's™ open in Eastern Region at Park Street, Kolkata in 2007.Also,first restaurant opened at Airport (Domestic Airport at New Delhi).First 'Made For You' (MFY) restaurant opened at Greater Noida, Uttar Pradesh.
First 24 hours McDonald's™ Restaurant opens at Old Delhi Railway Stationin 2008.Also,Chicken...
Please join StudyMode to read the full document