Kfc - the Best Fast-Food Restaurant

Topics: KFC, Fast food, Marketing Pages: 4 (1121 words) Published: November 29, 2012
EBA203 UI -:Nguyễn Xuân Luân: 100035


1. Why is KFC famous?

Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders, in America in the year 1939. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world more than 15,000 units around the world. When you try to experience with the services, the qualities, the taste, the price and the conveniences in KFC’s restaurants, you can find that the successes of KFC in worldwide market isn’t random. It relate closely to many factors, such as brand development strategy, strategic of management, development of human resources and the particular secret of KFC is market strategy in the environment "International Culture"


• Quality is the number one.

In addition kfc famous brand, there are many other fast food brands besides like: Lotteria .. etc.

The reason why KFC can rise leading full of fierce competition due to continuously improve product quality and service quality, the quality of raw materials. In addition, KFC through reputable agencies such as the World Health Organization (WHO) certification testing and using chicken is fully cooked to ensure hygienic; KFC also through the mass media committed to 100% KFC chicken products sold are processed at high temperatures during the period from 2 minutes 30 seconds to 14 minutes 30 seconds, so consumers can feel secure Customer dung.Khach Centre not only enjoy quality service at the restaurant, but also can enjoy the food service brought to you quickly, hygiene, punctuality, service personnel with a caring attitude affable and polite


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