Kfc Swot Analysis

Topics: Strategic management, Kuala Lumpur, Malaysia Pages: 1 (277 words) Published: May 18, 2012
KFC Holdings (Malaysia) Bhd., (KFC Holdings) is a branded chicken retail chain operator. The company is a part of QSR Brands Bhd (QSR Brands) and is engaged in the business of poultry processing, restaurants and property holding. KFC Holdings is also engaged in operating hatchery, breeder farms, poultry retail and convenience food store chains. Products offered by the company include chicken, fresh buns, cakes, snacks, sauces, chicken rice meals and Freezer to Fryer products. The company, in addition engages in vegetable farming, sauce manufacturing plant, bakeries, and commissary. It operates 608 KFC restaurants across Malaysia, Singapore, Brunei and India. Additionally the company operates 49 Kedai Ayamas restaurants, 39 and 3 RasaMas restaurants in Malaysia and Brunei respectively.KFC Holdings is headquartered at Kuala Lumpur, Malaysia.

KFC Holdings (Malaysia) BhdKFC Holdings (Malaysia) Bhd (KFC) - Financial and Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services, as well as detailed financial ratios for the last 5 years.

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