Preview

Kfc Swot

Satisfactory Essays
Open Document
Open Document
767 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kfc Swot
SWOT KFC SWOT analysis 2013 | Strengths | Weaknesses | 1. Second best global brand in fast food industry in terms of value ($ 6 billion) 2. Original 11 herbs and spices recipe 3. Strong position in emerging China 4. Combination of KFC – Pizza Hut and KFC – Taco Bell 5. KFC is the market leader in the world among companies featuring chicken as their primary product offering | 1. Untrustworthy suppliers 2. Negative publicity 3. Unhealthy food menu 4. High employee turnover 5. Lack of strong marketing efforts | | Opportunities | Threats | 1. Increasing demand for healthier food 2. Home meal delivery 3. Introducing new products to its only chicken range | 1. Saturated fast food markets in the developed economies 2. Trend towards healthy eating 3. Local fast food restaurant chains 4. Currency fluctuations 5. Lawsuits against KFC |
Strengths
1. Second best global brand in fast food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. 2. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. 3. Strong position in emerging China. KFC receives half of its revenue from China, where it operates more than 4,000 outlets. KFC position in China is one of its main strengths as China’s fast food market is growing steadily. 4. Combination of KFC – Pizza Hut and KFC – Taco Bell. KFC partnership with other Yum! Brands yields some advantage as the restaurant can offer items from its partners it doesn’t have itself and satisfy more customers’ needs. 5. KFC is the market leader in the world among companies featuring chicken as their primary product offering. KFC has positioned itself clearly among other fast food chains bearing its famous slogan and trademark chicken products.
Weaknesses
1.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    A Kfc Casestudy
    • 3926 Words
    • 16 Pages

    A Kfc Casestudy

    If one international brand must be selected as the most favourite one for Chinese consumers, it would be Kentucky Fried Chicken, or KFC as it is known more commonly. According to questionnaire survey conducted by the globally-renowned marketing researching company AC Nielsen in 30 China cities in 1999, KFC was accepted by Chinese consumers as “the most popular brand” and ranked as the No.1 among top ten international brands in China. With the increasing abundance of managerial experience, the expanding number of staffs and the gradually impeccable management system, KFC accelerates its velocity of development since entering the Chinese market in 1987. Up to now, there are over 3,200 outlets in more than 700 cities across China and the number keeps growing rapidly, which makes China the largest overseas market of KFC. It cannot be denied that KFC has achieved great success in China and the prosperity cannot be separated from its effective international business development roadmap for the Chinese market.…

    • 3926 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    The Australian Food Industry
    • 689 Words
    • 3 Pages

    The Australian Food Industry

    KFC (Kentucky Fried Chicken) is a chain of fast food restaurants which primarily focuses on the selling of original recipe fried chicken and other foods such as burgers, wraps, potato & gravy and coleslaw. The company was originally founded in 1952 by Colonel Harland Sanders, and since then it has expanded to over 9,000 stores in 86 countries. It first opened in Australia in Guilford, Sydney in 1968, there are now over 600 stores Australia wide. Since 1997 KFC became part of the YUM!Brands Corporation which owns other fast food stores such as Pizza Hut and Taco Bell.…

    • 689 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Top Competitors of McDonalds
    • 467 Words
    • 2 Pages

    Top Competitors of McDonalds

    KFC which comes under Yum Brands has the second best global brand in the fast food industry. They stand strong till today for many reasons like their trade secret of original chicken recipe with 11 herbs and spices, they have over 4,000 outlets in China itself where they get maximum of their revenues from, they offer more products from the other Yum brands and satisfy more customers. KFC gained a lot of negative publicity because of the criticism received from PETA over the conditions of raising chicken; they were serving chicken wings with kidney and also got into the news for untrustworthy suppliers. More and more people are opting for a healthy living but KFC foods are high on calories. They lack menu innovation and thus losing a lot of customers.…

    • 467 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Yum! Brands Competitive Positioning
    • 2551 Words
    • 11 Pages

    Yum! Brands Competitive Positioning

    Countries to which KFC has expanded from 2008-2012: Turkey, Costa Rica, Guatemala, Kenya, Croatia, Nigeria, and Iraq.…

    • 2551 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Kentucky Fried Chicken History
    • 2904 Words
    • 12 Pages

    Kentucky Fried Chicken History

    1932 ' Colonel Sanders developed his special blend of 11 spices and herbs, which marked the beginning of his famous Original Recipe chicken.…

    • 2904 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Kfc in the Chinese Market
    • 456 Words
    • 2 Pages

    Kfc in the Chinese Market

    KFC (Kentucky Fried Chicken) is the world's largest chain of fried chicken fast food restaurants, headquartered in Louisville, Kentucky in the United States. It was first founded in the 1930s, North Corbin, Kentucky. It is a traditional American fast food restaurant and the second largest restaurant chain after McDonald's, with over 17,000 outlets in 105 countries and territories. KFC’s two major single markets are in its home country United States and China, which together contain around half of its outlets. KFC was first introduced in China at 1987; it has been very successful in China because it adapts its menu to suit the local tastes. In China, KFC is even more popular than its competitor McDonald’s.…

    • 456 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Case Study – Kentucky Fried Chicken & the Global Fast-Food Industry in de Wit & Meyer
    • 3511 Words
    • 15 Pages

    Case Study – Kentucky Fried Chicken & the Global Fast-Food Industry in de Wit & Meyer

    Kentucky Fried Chicken Corporation (KFC) was the world's largest chicken restaurant chain and third largest fast-food chain in 2000. KFC had a 55 percent share of the U.S. chicken restaurant market in terms of sales and operated more than 10,800 restaurants in 85 countries. KFC was one of the first fast-food chains to go international in the late 1950s and was one of the world's most recognizable brands. KFC's early international strategy was to grow its company and franchise restaurant base throughout the world. which gave KFC greater control over product quality, service, and restaurant cleanliness.…

    • 3511 Words
    • 15 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Kfc Swot Analysis
    • 260 Words
    • 2 Pages

    Kfc Swot Analysis

     Targeting to growing ethnic markets – Asian American and Hispanic  New Leadership  Domestic markets  Updating restaurants  Balanced menu  Customer focus  Increase delivery service Threats  Rated 83 out of 100 in terms of competitiveness  Increasing wage rates directly affect menu prices  85% annual employee turnover for fast –food market  Supermarkets and new competitors threaten HMR market  International Exchange Rates  Health Trend away from fried foods  Changing customer demands  Quality of Service Focus Finger licking…

    • 260 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    kfc unethical practises
    • 4267 Words
    • 18 Pages

    kfc unethical practises

    KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger licking' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."…

    • 4267 Words
    • 18 Pages
    Powerful Essays
    Read More
  • Good Essays

    KFC in China
    • 324 Words
    • 2 Pages

    KFC in China

    KFC’s success in China is not a surprise to me because they have implemented a correct international marketing. First of all, its core product, fried chicken, is similar to some local Chinese chicken dishes and that chicken is so common, like the daily meal for Chinese family. Secondly, KFC is so smart that they have added new items that suit the Chinese traditional diet. For breakfast, they added the soy milk drink and rice congee, and for tea time, they added egg custard tart. It’s so true you won’t eat fried chicken for breakfast but KFC certainly doesn’t want to lose such market shares, and so they adjust their menu. These new items helps bring many more customers throughout the day. It makes Chinese customers feel like they are eating at a Chinese-Western fusion restaurant as they can order food that they are familiar with. No wonder it can grow crazily like opening one store a day.…

    • 324 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    kfc case study
    • 304 Words
    • 2 Pages

    kfc case study

    If one international brand must be selected as the most favourite one for Chinese consumers, it would be Kentucky Fried Chicken, or KFC as it is known more commonly. According to questionnaire survey conducted by the globally-renowned marketing researching company AC Nielsen in 30 China cities in 1999, KFC was accepted by Chinese consumers as “the most popular brand” and ranked as the No.1 among top ten international brands in China. With the increasing abundance of managerial experience, the expanding number of staffs and the gradually impeccable management system, KFC accelerates its velocity of development since entering the Chinese market in 1987. Up to now, there are over 3,200 outlets in more than 700 cities across China and the number keeps growing rapidly, which makes China the largest overseas market of KFC. It cannot be denied that KFC has achieved great success in China and the prosperity cannot be separated from its effective international business development roadmap for the Chinese market.…

    • 304 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    KFC_SWOT analysis
    • 3985 Words
    • 13 Pages

    KFC_SWOT analysis

    The man behind the great story of KFC is Harland D. Sanders, who was born on 9 September 1890 in the sub-urban area of Henryville, Indiana. In 1930, Sanders, in his 40, was the manager of a service station on highway in Corbin, Kentucky, and started to make food for travellers who dropped by the station which by then included a section named “Sanders Court & Cafe”. As the number of customers drawn to his eatery proliferated, he moved across the street and opened a 142-seat restaurant called “Sander’s Court” where he, at that very time, invented a special recipe for marinating the chicken constituted from 11 spices and herbs. That seasoning mix, which is called “Original Recipe”, is now still applied at each and every KFC unit all over the world.…

    • 3985 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Difference Between Kfc and Mcdonald's Dratt
    • 4810 Words
    • 20 Pages

    Difference Between Kfc and Mcdonald's Dratt

    The rise of the fast food industry and the rapid development of the Chinese economy is also a very compelling new phenomenon. KFC and McDonald’s fast food companies, the two well-known fast food companies in Chinese market, which was play an important role in Chinese Fast Food market. They attract customers through its good quality and excellent service in China. According to Mcknese consulting report( 2013), current McDonald's has more than 30,000 stores in more than121 countries with $40.63 billion turnover, its rank the top in the most valuable fast food brands worldwide in 2013. KFC has more than 11000 stores in more than 80 countries, and only rank the fourth in the most valuable fast food brands worldwide in 2013. However, as figure 1 shows that, KFC is the most powerful brands in China. In the Chinese market, KFC catch up momentum aggressive. The sales, the store numbers and the reputation in KFC are all overpass McDonald’s in China.…

    • 4810 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Kfc Holding Malaysia
    • 390 Words
    • 2 Pages

    Kfc Holding Malaysia

    KFC Holdings (Malaysia) Bhd is a branded chicken retail chain operator. KFC Holding Malaysia continues to serve finger lickin' good, succulent pieces of chicken. The flavourful blends of 11 herbs and spices give KFC's delicious aroma. With the chicken's natural juices sealed-in, leaving a special mouth watering taste that cannot be replaced. KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome, complete and satisfying meal.…

    • 390 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Foreign Brand in China
    • 3911 Words
    • 16 Pages

    Foreign Brand in China

    “One of the many mysteries of modern marketing is how KFC, a once rather lack-luster American fast food brand, outperformed all competitors and in particular arch rival and world market leader McDonald's, to become the biggest restaurant chain in China.” Said by the John (business news 2009)…

    • 3911 Words
    • 16 Pages
    Powerful Essays
    Read More

Related Topics