Kfc Swot

Topics: Fast food, Fast food restaurant, Nutrition Pages: 3 (767 words) Published: June 9, 2013
SWOT
KFC SWOT analysis 2013|
Strengths| Weaknesses|
1. Second best global brand in fast food industry in terms of value ($ 6 billion) 2. Original 11 herbs and spices recipe 3. Strong position in emerging China 4. Combination of KFC – Pizza Hut and KFC – Taco Bell 5. KFC is the market leader in the world among companies featuring chicken as their primary product offering| 1. Untrustworthy suppliers 2. Negative publicity 3. Unhealthy food menu 4. High employee turnover 5. Lack of strong marketing efforts| |

Opportunities| Threats|
1. Increasing demand for healthier food 2. Home meal delivery 3. Introducing new products to its only chicken range| 1. Saturated fast food markets in the developed economies 2. Trend towards healthy eating 3. Local fast food restaurant chains 4. Currency fluctuations 5. Lawsuits against KFC| Strengths

1. Second best global brand in fast food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. 2. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. 3. Strong position in emerging China. KFC receives half of its revenue from China, where it operates more than 4,000 outlets. KFC position in China is one of its main strengths as China’s fast food market is growing steadily. 4. Combination of KFC – Pizza Hut and KFC – Taco Bell. KFC partnership with other Yum! Brands yields some advantage as the restaurant can offer items from its partners it doesn’t have itself and satisfy more customers’ needs. 5. KFC is the market leader in the world among companies featuring chicken as their primary product offering. KFC has positioned itself clearly among other fast food chains bearing its famous slogan and trademark chicken products. Weaknesses

1. Untrustworthy...
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