Kfc-Stratefy for Developing
Kentucky Fried Chicken Strategic Plan-Part One
Jeanette Cortez, Autumn Crowther, James Hopper
Fernando Manaloto, Joe Newkirk, and Rita Salem
International Strategic Planning and Implementation
STR/GM 581
March 31, 2011
Dr. Tim Becker, MBA
Introduction Kentucky Fried Chicken has been established as a franchise in Latin America and the focus of this plan will be the El Salvador franchise. The strategic management process is vital and a well laid out plan is necessary. Consequently, by evaluating the background of KFC, the outcome should lead to a clear mission and vision statement outlining the purpose and goals of the company. Also, the mission and vision will keep all shareholders informed of the objectives that should be met by KFC. “Defining the company mission is one of the most often slighted tasks in strategic management” (Pearce II & Robinson Jr., 2009, p. 42). A mission lays out the organization’s goals and basically specifies the purpose of the organization. Decisions and strategies can be established after environmental scanning is done along with a Situational Analysis (SWOT). The strategic process also involves frequently assessing the industry structure and choosing strategic plan options that help expand global operations. The two chosen strategic options that will be discussed will be product differentiation and cost leadership. This plan should give clarity on how the options and recommendations fit with both the competitive situation and the organizational situation.
Background
Based in Louisville, Kentucky, Kentucky Fried Chicken (KFC) corporation is touted as the “world’s most popular chicken franchise” (KFC, 2011). KFC serves over 12 million customers in 109 territories and countries throughout the world (KFC, 2011). Famous for its Original Recipe Fried Chicken, there are “more than 5,200 restaurants in the United States and more than 15,000 units around the world” (KFC, 2011). This company whose inception
Jeanette Cortez, Autumn Crowther, James Hopper
Fernando Manaloto, Joe Newkirk, and Rita Salem
International Strategic Planning and Implementation
STR/GM 581
March 31, 2011
Dr. Tim Becker, MBA
Introduction Kentucky Fried Chicken has been established as a franchise in Latin America and the focus of this plan will be the El Salvador franchise. The strategic management process is vital and a well laid out plan is necessary. Consequently, by evaluating the background of KFC, the outcome should lead to a clear mission and vision statement outlining the purpose and goals of the company. Also, the mission and vision will keep all shareholders informed of the objectives that should be met by KFC. “Defining the company mission is one of the most often slighted tasks in strategic management” (Pearce II & Robinson Jr., 2009, p. 42). A mission lays out the organization’s goals and basically specifies the purpose of the organization. Decisions and strategies can be established after environmental scanning is done along with a Situational Analysis (SWOT). The strategic process also involves frequently assessing the industry structure and choosing strategic plan options that help expand global operations. The two chosen strategic options that will be discussed will be product differentiation and cost leadership. This plan should give clarity on how the options and recommendations fit with both the competitive situation and the organizational situation.
Background
Based in Louisville, Kentucky, Kentucky Fried Chicken (KFC) corporation is touted as the “world’s most popular chicken franchise” (KFC, 2011). KFC serves over 12 million customers in 109 territories and countries throughout the world (KFC, 2011). Famous for its Original Recipe Fried Chicken, there are “more than 5,200 restaurants in the United States and more than 15,000 units around the world” (KFC, 2011). This company whose inception
References: Kentucky Fried Chicken (2011). Retrieved from KFC website on March 27, 2011: www.kfc.com. Association of Kentucky Fried Chicken Franchisees, Inc.. (2006). Association of Kentucky Fried Chicken Franchisees, Inc.. Retrieved from http://www.akfcf.com/history.htm CARIBLA Franchisee Association. (2011). CARIBLA. Retrieved from website on March 28, 2011: http://www.caribla.com/association_mission.htm Pearce II, J. A., & Robinson Jr., R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). Waldman and Jensen. (n.d.). Product Differentiation & Strategy. Retrieved from http://courses.umass.edu/resec732/docs/Waldman%20and%20Jensen%20Chapter%2013. pdf QuickMBA.com. (2010). Strategic Management. Retrieved from http://www.quickmba.com/strategy/generic.shtml liz huynh