Kfc Presentation

Topics: Louisville, Kentucky, KFC, Dave Thomas Pages: 6 (1882 words) Published: January 16, 2013
Introduction about KFC

KFC, known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky.

In the midst of the depression, Harland Sanders who was born just outside Henryville( Indiana), opens his first restaurant in the small front room of a gas station in Corbin, Kentucky. Sanders serves as station operator, chief cook and cashier and names the dining area "Sanders Court & Café."

In 1936, Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary Kentucky Colonel in recognition of his contributions to the state's cuisine. The Sanders Court & Café adds a motel and expands the restaurant to 142 seats.

In 1952,the Colonel began actively franchising his chicken business by traveling from town to town and cooking batches of chicken for restaurant owners and employees and awarded Pete Harman of Salt Lake City with the first KFC franchise.

In 1957 Kentucky Fried Chicken first sold in buckets.

Company profile
The fast-food chain known today as "KFC" began back in the ‘30s when Harland Sanders, (born September 9, 1890) began serving chicken to the patrons of his service station in Corbin, KY. He didn’t have a restaurant then, but served people on his own dining table in the living quarters of his service station. Eventually the operation grew and moved across the street to a motel and restaurant. In 1935, in recognition of his contributions to the state’s cuisine Governor Ruby Laffoon made him a Kentucky Colonel. In 1952 Pete Harman became the first Kentucky Fried Chicken franchisee, with a store in Salt Lake City. In 1956, at the ripe young age of 65, the Colonel sold the Corbin, KY, location and went on the road to enlist new franchises. In 1964 he sold the chain to a group of investors including John Y. Brown Jr. and Jack Massey for $2 million. The Colonel continued on as spokesman for the company, which went public in ‘69, and then was sold to Heublein Inc. in ‘71 until his death 1980. PepsiCo, Inc. acquired the chain in ‘86, eventually changing its name and logo to KFC in ‘91. Today, KFC has well over 9,000 locations worldwide, including China, Russia, and Australia. It has only been over the past few years that the company has had a kid meal program that offered premiums. Virtually all of these have had been licensed products, looking to Sony (Beakman’s World, Ghostbusters); Marvel Comics (Spider-Man, Hulk, Fantastic Four, Wolverine); Disney (Timon & Pumbaa); Saban (Masked Rider); and others (Scholastic/ Animorphs; United Media-BBC Worldwide/Wallace & Gromit). Unlike many of the other fast food operations, KFC tends to keep their promotions running for longer periods of time, having only four to six promotions throughout the course of the year. The advantage to this approach to meal premiums is twofold with pluses for both KFC and collectors. On KFC’s side, the company incurs less traffic, marketing, and operational expenses that are associated with acquiring and scheduling promotions. While for collectors, the advantage is that there is more time to acquire preferred toys. A New Era: A New Name

In 1991, Kentucky Fried Chicken announced that it was changing its name to "KFC" and updating its packaging and logo as well to reflect a more modern look. According to the public relations info given out at the time the name change was to lure back customers to a restaurant now offering foods branded as "better for you". Needless to say, there was more to the name change than just a PR face-lift. According to outer sources, the real reason for the name change actually dated back to 1990 when the Commonwealth of Kentucky - which was apparently mired in debt - actually trademarked the name of their state. Needless to say, the state then required any company using the word "Kentucky" for business reasons to obtain permission from the Commonwealth, and to pay licensing fees for the use of the name. While this might have been conceived as a bold and unique scheme to alleviate...
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