Kfc Marketing Paper
Marketing mix of KFC: Kentucky Fried Chicken Corporation, popularly known as the KFC Corporation is the world’s most leading and popular chicken restaurant chain. The firm is based in Louisville in Kentucky. The firm is part of the Yum! Brands, the largest system restaurant company in the world with presence in more 36,000 locations around the world.
Product of KFC: The main product of KFC is the fried chicken in its various varieties like flavors & snacks, plated meals, sandwiches and sides. Along with this they provide variety of salads and desserts. KFC specialize in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. The product of KFC is unique and is widely famous among the consumers for its Original Recipe® fried chicken that was prepared with its exclusive and secret blend of 11 herbs and spices in the same way as prepared by Colonel Harland Sanders who founded KFC. The products of KFC are customized to suit the tastes of the people in the nation in which it is operating. There are over 300 products of KFC all over the world ranging from the salmon sandwich in Japan made from the commonly available salmon fish to the Kentucky Grilled Chicken in the United States.
Place element of KFC: The channel of distribution of KFC is a single level distribution system wherein KFC distributes its products to the customers directly without any intermediaries. Upon targeting the urban, youth population and the family sector, the outlets of KFC are conveniently placed in malls, and near colleges, shops, theatres, thereby enabling increased footfall to the outlets. In some selected countries, KFC offers free home delivery to offices and homes.
Price of KFC products:
The most common pricing strategy followed by KFC in most of its operating markets is the skimming strategy. The products of KFC are priced high initially and are targeted to the upper
Product of KFC: The main product of KFC is the fried chicken in its various varieties like flavors & snacks, plated meals, sandwiches and sides. Along with this they provide variety of salads and desserts. KFC specialize in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. The product of KFC is unique and is widely famous among the consumers for its Original Recipe® fried chicken that was prepared with its exclusive and secret blend of 11 herbs and spices in the same way as prepared by Colonel Harland Sanders who founded KFC. The products of KFC are customized to suit the tastes of the people in the nation in which it is operating. There are over 300 products of KFC all over the world ranging from the salmon sandwich in Japan made from the commonly available salmon fish to the Kentucky Grilled Chicken in the United States.
Place element of KFC: The channel of distribution of KFC is a single level distribution system wherein KFC distributes its products to the customers directly without any intermediaries. Upon targeting the urban, youth population and the family sector, the outlets of KFC are conveniently placed in malls, and near colleges, shops, theatres, thereby enabling increased footfall to the outlets. In some selected countries, KFC offers free home delivery to offices and homes.
Price of KFC products:
The most common pricing strategy followed by KFC in most of its operating markets is the skimming strategy. The products of KFC are priced high initially and are targeted to the upper