Kfc Marketing
ACKNOWLEDGEMENTS
Assalamualaikumwarahmatullahiwabarakatuh.
Firstly, we would like to thank to our beloved lecturer especially to Business Essential lecturer for giving us support and guidance to complete this report. We also want to wish a billion thanks to our group member’s co-, commitment and also a brilliant advice in completing this report together. Secondly, we also want to thank to Marketing Manager in KFC for giving us co-operation regarding interview days with him. We really appreciate for giving us opportunity and experience to gaining knowledge about Marketing at KFC Holding Berhad. Last but not least, we also want to thank to our beloved family, friends for giving us advice, support in studying. Thank you.
SUMMARY
When Corbin, Kentucky, restauranteur Harland Sanders began to establish a chicken franchise business in the mid-1950s, the pressure-cooking process he had developed twenty years earlier ensured his position at the forefront of the American fast food revolution. In 1964, Sanders sold the flourishing Kentucky Fried Chicken Corporation for $2 million. However, by retaining the "Kentucky Colonel" as a roving ambassador, and instituting his image as the corporate icon, the company was able to continue promoting its product as "finger lickin' good" chicken in the best tradition of Southern-fried home cooking. The "down home" identity was somewhat compromised by Pepsi Co's $840 million buyout in 1986. The company was rebranded "KFC"—the word "fried" deemed inappropriate in an era of consumer health-consciousness—and integrated with other PepsiCo-owned fast food chains, Taco Bell and Pizza Hut. Nevertheless, the Southern patrician visage of the Colonel continues to decorate thousands of KFC's worldwide.
Marketing Department
Marketing is the right product to the right customer, at the right place, at the right time and the right price through right communication and promotion. Marketing is often dynamic, challenging, and
Assalamualaikumwarahmatullahiwabarakatuh.
Firstly, we would like to thank to our beloved lecturer especially to Business Essential lecturer for giving us support and guidance to complete this report. We also want to wish a billion thanks to our group member’s co-, commitment and also a brilliant advice in completing this report together. Secondly, we also want to thank to Marketing Manager in KFC for giving us co-operation regarding interview days with him. We really appreciate for giving us opportunity and experience to gaining knowledge about Marketing at KFC Holding Berhad. Last but not least, we also want to thank to our beloved family, friends for giving us advice, support in studying. Thank you.
SUMMARY
When Corbin, Kentucky, restauranteur Harland Sanders began to establish a chicken franchise business in the mid-1950s, the pressure-cooking process he had developed twenty years earlier ensured his position at the forefront of the American fast food revolution. In 1964, Sanders sold the flourishing Kentucky Fried Chicken Corporation for $2 million. However, by retaining the "Kentucky Colonel" as a roving ambassador, and instituting his image as the corporate icon, the company was able to continue promoting its product as "finger lickin' good" chicken in the best tradition of Southern-fried home cooking. The "down home" identity was somewhat compromised by Pepsi Co's $840 million buyout in 1986. The company was rebranded "KFC"—the word "fried" deemed inappropriate in an era of consumer health-consciousness—and integrated with other PepsiCo-owned fast food chains, Taco Bell and Pizza Hut. Nevertheless, the Southern patrician visage of the Colonel continues to decorate thousands of KFC's worldwide.
Marketing Department
Marketing is the right product to the right customer, at the right place, at the right time and the right price through right communication and promotion. Marketing is often dynamic, challenging, and