top-rated free essay

Kfc Holding Malaysia

By miloais Jan 08, 2011 390 Words
KFC began with Colonel Harland Sanders who discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70's, that special recipe reached Malaysia.

KFC Holdings (Malaysia) Bhd is a branded chicken retail chain operator. KFC Holding Malaysia continues to serve finger lickin' good, succulent pieces of chicken. The flavourful blends of 11 herbs and spices give KFC's delicious aroma. With the chicken's natural juices sealed-in, leaving a special mouth watering taste that cannot be replaced. KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome, complete and satisfying meal.

KFC chain of restaurants in Malaysia, Singapore and Brunei, KFCH operates the home-grown Rasamas chain of restaurants, the Ayamas kiosks, and the Kedai Ayamas chain of convenience stores. We are also active in poultry production and processing and a variety of ancillary business. KFC Holding operates chain of restaurants in Malaysia, Singapore and Brunei (532 restaurants) and the new Rasamas chain of restaurants in Malaysia (about 37 outlets).The Group also owns approximately 27 Kedai Ayamas and 4 Ayamas Depots, making us the nation's first branded chicken and chicken-based retail chain.

The company also is a part of QSR Brands Bhd (QSR Brand) where is a leading, fully-integrated quick-service restaurant enterprise and the local franchisee and operator of the KFC and Pizza Hut restaurants.QSR Brands is in turn a subsidiary of Kulim (Malaysia) Berhad, a conglomerate focusing mainly on palm oil operations, oleochemicals, biodiesel production and quick service restaurants and also is engaged in the business of poultry processing, restaurant and property holding.

After a successful restructuring exercise, KFC Holding has emerged as a strong player in the Malaysian corporate world with a high reputation for excellent products, efficient friendly service and financial strength. Indeed, KFC Holding is the only KFC restaurant operator in the world whose Western Quick Service Restaurant market share is greater than that of McDonald's.

Cite This Document

Related Documents

  • Kfc Malaysia

    ...KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spic...

    Read More
  • KFC

    ...Since its inception, KFC has evolved through several different organizational changes. These changes were brought about due to the changes of ownership that followed since Colonel Sanders first sold KFC in 1964. In 1964, KFC was sold to a small group of investors that eventually took it public. Heublein, Inc, purchased KFC in 1971 and was hig...

    Read More
  • KFC

    ...About KFC Colonel Harland Sanders, born September 9, 1890, actively began franchising his chicken business at the age of 65. Now, the KFC® business he started has grown to be one of the largest quick service food service systems in the world. And Colonel Sanders, a quick service restaurant pioneer, has become a symbol of entrepreneurial spirit...

    Read More
  • Kfc

    ...competition for customers. I find interesting how difficult it is for KFC and other restaurants in other segments of the industry to maintain market share control price because of the amount of competition and rivalry. The restaurants face competition within their segment and with the other segments in the industry. This, along with the NAFTA...

    Read More
  • formation of malaysia

    ...MALAYSIA CONSTITUTION The Constitution is a document that contains all of the order of rules and regulations constitute an important policy for removing a country's governance and administration. Determining the constitution of the Kingdom,a form of government and the rights of the people. The Constitution also contains principles that fo...

    Read More
  • Kfc Kfc

    ...Table of Contest: 1. Introduction. 2. History. 3. Food supply chains involved with pizza hut operation. 4. SUPPLY CHAIN OPERATIONS/PRODUCTION. Classify the foodborne Hazards that exist within the organisation. 5. Classify the foodborne hazards that exist within the organisation. Basic Flow of Food for the Pizza Hut Restaur...

    Read More
  • business strategies of kfc

    ...4.1. General Introduction Of KFC KFC Corporation, based in Louisville, Kentucky, is the chicken restaurant chain specializing in the worlds most popular, especially in Recipe Original, Extra Crispy, Kentucky Grilled Chicken and Original Recipe Each day,. more than 12 million customers are served at KFC restaurants in 109 countries and territo...

    Read More
  • Kfc Strategy

    ...Case Study 1 Introduction KFC (Kentucky Fried Chicken) is a global brand fast-food chains which expands rapidly and achieves an impressive success in Chinese market during last decades. More than 40 precent of Yum’s operating profit is generated by KFC China with over 4,500 stores. (Junheng 2012) However, KFC China is facing a serious of chall...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.