Kfc Holding

Topics: Fast food restaurant, KFC, Fast food Pages: 22 (5754 words) Published: June 9, 2013
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Fall

Kentucky Fried Chicken

Table of Contents
Acknowledgement…………………………………………………………..3 Executive Summary…………......……….....……………………….….3 Management Team……………………………………….....……..……4 Mission Statement………………………………………………...……..6 Vision…………………………………………………………………….……6 Company Overview……………………………………………….………6 KFC In Pakistan……………………………………………………………8 Cupola Pakistan…………………….…………………………………….8 KFC Facts……………………………………………………………………8 Performance Overview…………………………………………………9 Organization Structure………………………………………….……11

Business And Management Project
SUBMITTED TO: Miss. Shumaila Gull SUBMITTED BY: Anum Amin Shah Zunaira Azam Anum Mukhtar Madiha Sultan Aqsa Gillani

F09B019 F09B036 F09B030 F09B018 F09B048

Advertisement…………………………………………….……….……..11 Organizational Culture……………………………………………….12 Submitted to Mis. Shumaila Gul

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SWOT Analysis………………………………. ………...........................12 Porters Five Force Analysis………………………………………..13 BCG Matrix…………………………………………………………..……15 Marketing Strategies……………………………………………….….17 Marketing Mix………………………………………………………….…18. Publicity Of KFC IN Guinness Book Of World Record………22 KFC Nutritional Information…………………………………………23 Marketing Research Process…………………………….….……….23 Survey Report Of KFC……………………………………..………….24 Strategic Management…………………………………………….…..26 Recent Achievement Of KFC……………………………….………..26 Conclusion………………………………………………………………….27 Perception………………………………………………………………….27 References………………………………………………………………….28

First of all, we would like to offer our eternal thanks to the Almighty Allah who blessed us with the perseverance and the sprit of hard work to complete this project. We are also grateful to our parents for their patience and belief in us. We offer our respectful gratitude to our Business and Management teacher Mis. Shumaila Gul for his guidance &encouragement. We would like to thank all of those people specially the Marketing Manager of KFC Mr. Shabir who helped us through our entire project.

ACKNOWLEDGEMENT

Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality, service and cleanliness (QSC) represents the most critical success factors to KFC's global success. 3

Food, Fun & Festivity, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for the Chicken Loving Nation. Be it Colonel Sanders secret Original Recipe Chicken or the Hot & Spicy version, every bite brings a YUM on the face. At KFC we proudly say: KFC has more than 11,000 restaurants in more than 80 countries and

territories around the World. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality control issues and restaurant KFC is part of Yum! Brands, Inc., however in the case of Pakistan KFC build the relation of Quality Service and cleanliness for Customer KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories. Due to strategic reasons, in 1997 PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC)

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Mission statement:
KFC is an internationally renowned fast food industry in the world. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Basically they want to provide their products to anyone that is why they expending their branches in all over the world. They want to increase their profit through giving maximum satisfaction & other better facilities to people that they want. Now after catching such a marvelous position in the International Market, KFC is introducing a new item “Boneless Fried Chicken”,...

References: Yum! Brands, Inc. http://www.yum.com KFC http://www.kfc.com KFC Barkat Market Mr. Shabir (Marketing Manager)
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