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KFC

* 1. INTRODUCTION …… KFC is the world’s No.1 Chicken QSR. Leading in UK, Australia, South Africa, China,USA, Malaysia and many more. Introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Products are made on the motto of“Crispy outside, juicy inside” . In India, KFC is growing rapidly and today has presence in 21 * 2. HISTORICALBACKGROUND…… In 1930’s Colonel Harland Sanders some distinguished Kentucky folks licking’ their fingers. Founder of the original Kentucky Fried Chicken, was born on September 9, 1890. By 1964, Colonel had 600 franchise outlets for his chicken across the United States and Canada. KFC now stretches worldwide with more than 13,000 restaurants in more than 80 countries and territories * 3. PROBLEMS FACED…… Why doesnt KFC use healthier oil?: the oil does have dangerous trans-fatty acids. Is KFCs food really that unhealthy?: a three-piece extra- crispy combo meal contains as much as 15 g of Trans fat--more than a person should ingest in a week. What are other chains doing?: the Cheesecake Factory is doing so already, McDonalds backpedaled on a promise to cut Trans fats and says its studying alternative oils, as is Burger King. * 4. PROBLEMS FACED ININDIA….. KFC entered India in 1995, The regulatory authorities found that KFCs chickens did not adhere to the Prevention of Food Adulteration Act, 1954 KFC faced severe protests by People for Ethical Treatment of Animals (PETA), an animal rights protection organization. PETA accused KFC of cruelty towards chickens and released a video tape showing the ill-treatment of birds in KFCs poultry farms * 5. RE-ENTRY OF KFC…… The company had to shut all but one outlet in the country. Recently in 2003 it made a quiet re-entry into the Indian market. Came up with the strategies and menu that is desirable by the Indian consumers. Mission statement “To be the leader in western style quick

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