KFC Case Study
To: Dr. Smith
From: Kelsey Gibree
Subject: A Campaign Against KFC
Date: February 17, 2015
Introduction
A Campaign Against KFC is based upon the lawsuit that the People for the Ethical Treatment of Animals (PETA) brought against Kentucky Fried Chicken (KFC). PETA is an organization which focuses on animal rights. It was founded in 1980 and has been an extremely proactive group. PETA has boycotted many companies including but not limited to restaurants and retailers. KFC is an international fried chicken fast food chain. Being the second largest fast food restaurant worldwide, PETA has put a spotlight on the company and the way their chickens are raised and treated by the suppliers. Throughout the boycott, PETA uses questionable tactics towards KFC in addition to implementing celebrity spokespeople to support their cause. PETA’s main objectives are to pressure KFC into satisfying their demands and in turn forcing the creation of stricter standards across the industry when it comes to the treatment of chickens.
Analysis
PETA is upset with the way that chickens are raised and treated in the facilities that supply KFC with their food. Their objectives with this lawsuit are to exploit the unethical practices that KFC partakes in as well as pressure them to create stricter standards for their chicken suppliers. By tarnishing and attacking the KFC brand, PETA hopes that the company will have no choice but to use their massive market share to make an impact on the fast food industry as a whole. Setting higher standards for the treatment of chickens may lead to a domino effect and other restaurants would then follow suit.
On the other hand, I believe KFC has a solid defense against the allegations brought forth by PETA. As a corporation, KFC does not own any facilities where chickens are raised and killed to be sold. The company follows all laws that are in place in the countries where KFC restaurants are located. To go even a step further, the standards that are in
From: Kelsey Gibree
Subject: A Campaign Against KFC
Date: February 17, 2015
Introduction
A Campaign Against KFC is based upon the lawsuit that the People for the Ethical Treatment of Animals (PETA) brought against Kentucky Fried Chicken (KFC). PETA is an organization which focuses on animal rights. It was founded in 1980 and has been an extremely proactive group. PETA has boycotted many companies including but not limited to restaurants and retailers. KFC is an international fried chicken fast food chain. Being the second largest fast food restaurant worldwide, PETA has put a spotlight on the company and the way their chickens are raised and treated by the suppliers. Throughout the boycott, PETA uses questionable tactics towards KFC in addition to implementing celebrity spokespeople to support their cause. PETA’s main objectives are to pressure KFC into satisfying their demands and in turn forcing the creation of stricter standards across the industry when it comes to the treatment of chickens.
Analysis
PETA is upset with the way that chickens are raised and treated in the facilities that supply KFC with their food. Their objectives with this lawsuit are to exploit the unethical practices that KFC partakes in as well as pressure them to create stricter standards for their chicken suppliers. By tarnishing and attacking the KFC brand, PETA hopes that the company will have no choice but to use their massive market share to make an impact on the fast food industry as a whole. Setting higher standards for the treatment of chickens may lead to a domino effect and other restaurants would then follow suit.
On the other hand, I believe KFC has a solid defense against the allegations brought forth by PETA. As a corporation, KFC does not own any facilities where chickens are raised and killed to be sold. The company follows all laws that are in place in the countries where KFC restaurants are located. To go even a step further, the standards that are in