Background to KFC
KFC is part of Yum! Restaurants International, a global company which also includes Pizza Hut, Taco Bell, Long John Silvers and All American Foods in its portfolio. In Southern Africa, KFC is the largest player in the Quick Service Restaurant (QSR) Industry and as a brand it is has the largest TV spend in South Africa (followed by MTN, Cell C and then Vodacom). As a marketing team we are involved in making over 30 television commercials in a year so it is a very busy and fast paced environment compared to Fast Moving Consumer Goods (FMCG) companies such as Unilever and SAB, where each brand team makes fewer commercials which run for longer periods of time. Yum! has a relatively small head office based in Bryanston, there are just over 60 people in the head office. The reason for this is that we are fully franchised in South Africa and each of our franchisees runs their own business most of the franchisees have between 10 and 50 KFC stores and they have support staff as required. We have a young and dynamic team at the Yum! head offices the average age is 33, and you really know all your colleagues very well and work closely with them. The culture at Yum! is focused on teamwork, positive energy, executional excellence, accountability, recognizing the achievements of others, belief in people and customer mania (there is a strong focus on customers).
In our marketing team (and in the rest of the company) we have not historically recruited graduates directly after they have completed their studies but rather after they have gained some work experience. In 2008 we are looking to hire two intern positions in the marketing team for a one year period. Should these two candidates prove themselves, perform well and fit into the team, we are currently growing our team and would be very interested in finding permanent roles for the right candidates. The advantages to potential candidates of these intern roles is that they will...
Please join StudyMode to read the full document