KFC 1 week 2 assignemnt
Kentucky Fried
Chicken (KFC)
Introduction
This PowerPoint is about KFC or Kentucky Fried Chicken and it’s marketing mix and how this mix helps the development of an organizations marketing tactics and strategies to better serve it’s customers in various ways.
The Product marketing mix is very important to the growth and sustainability of a company. The management must achieve the expectations of the target customers and the company objectives. The following parts make up the marketing mix. Product, Place, Price and Promotion.
KFC Products pp1
• Over 11,000 stores worldwide
• Yum Worlds largest restaurant company
• Total Pounds of Chicken served per year
– USA….914 million, International…1.00 Billion
• Chickens consumed annually
– USA….351 million
– International….385 million
– KFC specializes in Honey barbecue wings, freshly prepared chicken sandwiches, grilled chicken, original or spicy chicken complete with two side orders.
KFC Price pp2
Price refers to the amount of money that KFC charges for its products or services, and what a consumers pays for using the product or service. Price is determined by the value that the customers receive upon purchasing KFC products. KFC must also have some knowledge of the prices for similar products that exist in the market. Discounts must be taken into account because discounts also affects price.
KFC, must also make comparisons of their prices against other competitors in the market to ensure fairness in pricing of their items for sale.
Facilities Chart pp3
The Company head quarters is located in Louisville,
Kentucky, and has 11,000 locations throughout the
United States and around the world. This is what is
Known as the “distribution channel”. This includes the coverage, channels, locations, inventory,
Logistics and transportation.
KFC’s 11,000 worldwide locations specialize in the collection of activities through which the goods and services reaches the customer.
Promotions pp4
Promotions help to communicate
Chicken (KFC)
Introduction
This PowerPoint is about KFC or Kentucky Fried Chicken and it’s marketing mix and how this mix helps the development of an organizations marketing tactics and strategies to better serve it’s customers in various ways.
The Product marketing mix is very important to the growth and sustainability of a company. The management must achieve the expectations of the target customers and the company objectives. The following parts make up the marketing mix. Product, Place, Price and Promotion.
KFC Products pp1
• Over 11,000 stores worldwide
• Yum Worlds largest restaurant company
• Total Pounds of Chicken served per year
– USA….914 million, International…1.00 Billion
• Chickens consumed annually
– USA….351 million
– International….385 million
– KFC specializes in Honey barbecue wings, freshly prepared chicken sandwiches, grilled chicken, original or spicy chicken complete with two side orders.
KFC Price pp2
Price refers to the amount of money that KFC charges for its products or services, and what a consumers pays for using the product or service. Price is determined by the value that the customers receive upon purchasing KFC products. KFC must also have some knowledge of the prices for similar products that exist in the market. Discounts must be taken into account because discounts also affects price.
KFC, must also make comparisons of their prices against other competitors in the market to ensure fairness in pricing of their items for sale.
Facilities Chart pp3
The Company head quarters is located in Louisville,
Kentucky, and has 11,000 locations throughout the
United States and around the world. This is what is
Known as the “distribution channel”. This includes the coverage, channels, locations, inventory,
Logistics and transportation.
KFC’s 11,000 worldwide locations specialize in the collection of activities through which the goods and services reaches the customer.
Promotions pp4
Promotions help to communicate