Introduction – Introducing Apple Inc. (One of the largest company in computer industry), and the meaning of Key Success Factors as well as the main objective of the Research Paper. Relation to Previous Research – By analyzing different researches, we can have a whole picture of Apple's success and see whether there have any managerial implication. Proposed Methods and Reflections – By using a questionnaire with different questions to respondents via Internet, we can analyze the data to reflect Apple's recent key success factors. Conclusion – Brief summary of the key success factors of Apple Inc. which make it have a market share of 14% in U.S. and 3% in the world.
Apple Inc. is an American Multinational corporation with a focus on designing and manufacturing consumer electronic and related software products. Its best-known hardware products include the Macintosh line of personal computers, the iPod (portable media player), and the iPhone. The software products include the Mac OS X operating system, iTunes media browser and the iLife suite of multimedia and creativity software. (Wikipedia, the free encyclopedia) The personal computer industry is characterized by the following features: it is highly competitive, computer companies abide aggressive pricing practices that causes downward pressure on gross margins, another feature is frequent introduction of new products, computers, peripherals and accessories have got in a great extant short product life cycles, there are a lot of industry standards and patents, in fact, all makers apply strategies of continual improvement in product price/performance characteristics, if any company has invented any technological advancements, another one rapidly adopts it, besides, prices are very sensitive on the part of consumers, and it is likely, there is and lots of competitors in the market. In order to achieve those results Apple Inc. has got today the company has to pay attention to all these above described factors which determine success. According to A. A. Thompson, Jr., A. J. Strickland and J. E. Gamble in Crafting and Executing Strategy (2005), key success factors are so important to future competitive success that all firms in the industry must be competent at performing or achieving them or risk becoming and industry also-ran. An industry’s key success factors are those competitive factors that most affect competitors’’ ability to prosper in the marketplace, which include particular strategy elements, product attributes, resources, competencies, competitive capabilities, and market achievements. In my research paper, I will try to review and analyze key factors of the Apple’s success, try to compare results of several existed researches on this issue with the one that have been done by me and discuss about both. My research has been made by means of a questionnaire via the Internet (see the Appendices). One supposes that the success of the company was brought about because of its innovations and internal organizational impacts.
3. Relation to Previous Research
There are a lot of researches which refer to the issue of the success of Apple Inc. in mass medias, the Internet and economic literature. All of them point out in some way or other different factors of the success. My research is to get the whole picture of Apple's success by analyze different researches and facts with applying strategic theories that I have learnt on this program. Let us consider some of them. According to the article “Apple Computer, Inc.” (Apple Computer, Inc. Case Study) The author calls factors of early success of the company. Among them there were the interface “window” introduced to customers (though it has been later borrowed by Microsoft), the strong organization structure of the company which consisted of designing professions with high work discipline and morality, next, one of the main factors was, in fact, is the deep market penetration with the educational...
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