Key Success Factors for Amazon

Topics: Customer service, Marketing, Electronic commerce Pages: 4 (1118 words) Published: January 24, 2010

Discuss the key factors for

Amazon .com is an online merchant that was founded by Jeff Bezoz in 1995 and has entered into many businesses beyond books (e.g toy, music, auction, electronic and video). The company has used acquisitions, alliances and strategic partnership to grow some improved services and bring in new customers. Those competitive capabilities, market achievement, competencies and strategic elements that made to be a success will be discussed below

AMAZON.COM Key success factors

The founder of studied the book market before choosing it as a starting place for, but more importantly was his understanding of internet and willingness to invest in the latest internet technology to make shopping online faster, easier and more personally rewarding. Jeff Bezoz saw an opportunity that other booksellers couldn’t see, as observed in Business week “ what Bezoz understood before mostly was the ability of the web to connect almost anyone with any product , meant that he could do things that couldn’t be done in the physical world, such as selling 3 million books in a single store”. In a nut shell, gained the first mover advantage

Another success factor for is the company’s ability to innovate. The words of saunders said that is “technology company” aside being a retail company. Bezoz knows that there are no sustainable technological advantages and it has to be an ongoing strategy. Technology is a tool which one programmer can create and another can copy, so to keep leading, has to keep innovating.

The areas of innovation shown by amazon was the use of collaborative filter technologies which allows customers to evaluate books on a one to five star rating system and browsers can rate which reviews are helpful and which are not.

The site offers peep into books contents index and beginning...
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