Furthermore, the company also needs to offer good customer service as to have a good relationship with their customer. The company must answer all request from their customers and as polite as they can within short period of time. It is important to let their customer know the company is tried to take care of them. They will begin to believe product and service offer by the company if they feel the company take care of them by provide all information they want to know. For example, many company now a day such as Nokia using telemarketing in order to establish relation with their customer by helping their customer solve problem and provide information for their customer about their new products and services that available in the market.
The other key principle of relationship marketing is the company need to build trust with their customers. The trust of customer is not easy earned by a company, it may take long time for a customer to believe the company. The company needs to be careful when they trying to provide any information for their customer and most of the time the information must accurate. Trust may create long term relationship between customer and the company. The customer may keep purchase their product and service if they trust the company. For example, people choose ING insurance