Kester Vidal

Powerful Essays
Strategic Principles LCB
BUSS 5273
Study Period 1 2015

&

Assessment #2 – Research Report

Lecturer: John Hatzinikolakis

Student Name: Kester Ray Guerrero Vidal
Student ID Number: 110139424

Introduction:
Providing a place where guests can take refuge from their daily lives and of course rejuvenate is one thing that Banyan Tree Hotels and Resorts can offer their clients. Their first ever branch in Bang Tao Phuket Thailand opened in 1994 by Ho Kwon Ping and family. As of today Ho Kwon Ping was able to expand his empire to a total of 30 resorts & hotels, 70 spas, 90 retail galleries and 3 championship golf courses in 28 different countries. Banyan Tree Hotels and Resorts were created to suit their guests different needs and lifestyle and was built on the foundation of sustainability. The company is very proud to have created 3 different brands, which are Banyan Tree, Angsana and Cassia.

Ever since Ho Kwon Ping started the Banyan Tree Hotels and Resorts, they have based their brand on two main factors for the organization which is to be the ideal resort for couples who would like to go on a romantic escape and most importantly that the company itself would be environmentally sensitive and an organization who is socially responsible. Branding started exactly from the several locations of the Banyan Tree Hotels and Resorts, which were made to be consistent with the facilities they offer, the designs and the ambiance built in each of the resort. The company’s goal is to build a diversified hotel chain or a niche market.

They are also fully involved with their community by assisting the local craftsmen, artisans, traders and the whole of the community by giving them possible employment. Not only that, the company only uses biodegradable products which are mostly locally made materials for their day to day operations so that they could somehow lessen the impact their wastages can do to the environment. The hotel and resort itself offers a unique

You May Also Find These Documents Helpful

  • Good Essays

    Captain Vidal Theme

    • 995 Words
    • 4 Pages

    left alone to take care of her in an uncertain city so she marries the unaffectionate nearly inhuman caption vidal. Ofelias mother becomes very ill carrying his child. Mercedes the housemaid is secretly a rebel spy she is full of strength, compassion and unshakeable resolve. Ofelia herself is…

    • 995 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Kondracke and Vidal

    • 383 Words
    • 2 Pages

    Kondracke and Vidal Evaluation In the article, “Don’t Legalize Drugs” by Morton M. Kondracke, writes on the pros and cons of the legalization of drugs in a convincing way to help the reader understand the ultimate downfall of our society if the legalization of drugs does come into effect. His convincing tone is brought together by his logical, outside resources, and predictions from credible doctors. His use of pathos also helps the reader have a deeper understanding of the serious problems of…

    • 383 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The Reflections of Gore Vidal There are many people in today’s society that would love to have their views published for the whole world to view, but few can match the wit and originality of Gore Vidal. Vidal is the author of many short stories, novels, playwrights, and movie scripts. Gore Vidal has been and continues to be an influential figure in American literature. One of Vidal’s most effective strategies as a writer has been to make the public aware of his opinions through…

    • 2022 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Drugs Vidal Analysis

    • 617 Words
    • 3 Pages

    Drugs Vidal author of "Drugs" witting in 1970 on New York Time's expresses the authors feeling and devotions making a stand on what she believes to be the truths, backing up every statement with facts or relatable historical events, which are relatable. The author Vidal speaks her mind about making drug illegal does not work, as to end drug addiction, deaths and trafficking, why legalizing drugs would work, and why nonetheless legalization is unlikely to happen, but also including Homage to Daniel…

    • 617 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Gore Vidal and Buckley

    • 478 Words
    • 2 Pages

    How does Buckley account his failure to complain to the train conductor? What reasons does he give for not taking action when he notices that the movie he is watching is out of focus? Buckley mentions that when he called over the conductor he didn't want to tell him to turn the heat down because the passengers would look at him as if he were interruptive. The author felt more comfortable waiting for someone else to complain about the heat then seem ‘rude' or fussy because of the average Americans…

    • 478 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Azhenet Vidal Research

    • 982 Words
    • 4 Pages

    Azhenet Vidal English III Period 6, Mrs. Ochoa Animal Abuse Animal cruelty is a very severe issue. It happens all over the world, it can happen to any kind of animal, A farm animal, a pet, or even a wildlife animal. People tend to think that animals can be treated in a bad way because they aren’t “humans.” An animal is supposed to be treated as anyone would be treated in a good way and respectfully, they do have feelings just like we all do. Although animals aren’t human beings we all have…

    • 982 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    This story is about a man named Nicholas Vidal would lose his life for a woman. Soon, his reputation for cunning bandit ran the ends of the village. He was the son of Juana sad, a prostitute. But Nicholas did not want it because he had abandoned. Casilda was an inconspicuous woman was the wife of Judge Hidalgo. One day the judge Hidalgo arrived with his wife and the people were getting married. Judge Juana Hidalgo Sad locked in a cage in the square. This cage had a vase of water so that when the…

    • 407 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Nicolas Vidal Doomed By a Woman In Isabelle Allende "The Judge's Wife” Nicolas Vidal is cold hearted that his fate is doomed by a woman. Nicholas Vidal was born with a deformed body that had fo]ur nipples, and he had a prophecy to die by a woman. Nicolas was born in a brothel and has no chance for the world, so his mother blesses him with a perfect name. He was doomed to die by a woman and so he became a cold hearted man that avoided any emotion towards a woman. His prophecy would be fulfilled when…

    • 944 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Gore Vidal: Drugs – Response Gore Vidal argues that we as a nation should legalize drugs in order to prevent the Bureau of Narcotics and the Mafiosi from making money inversely causing them to "wither away." While Vidal makes many strong arguments, I disagree. All people are individuals. That is, they all have their differences; be it biologically, emotionally, and/or mentally. People can react to drugs very differently. Vidal uses marijuana as a one of his more frequent examples. Although…

    • 494 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Maya Vidal Book Report

    • 1477 Words
    • 6 Pages

    During the Summer, a teenager named Maya Vidal was nineteen years old and lived in Berkeley, California. This book was written by Isabel Allende. Maya was raised by her Chilean Grandmother, Nidia, and African American Grandfather, Paul Ditson the II. Maya’s father, Andrés was a pilot and was always away working. Maya’s Danish mother abandoned her right after her birth. Nidia and Andres immigrated to Canada after the Chilean military took over Chile in 1974. Nidia soon met and married Paul. Paul worked…

    • 1477 Words
    • 6 Pages
    Better Essays