Kenzo Analyse

Topics: LVMH, Kenzo Takada, Fashion design Pages: 2 (588 words) Published: July 27, 2010
Concurrentie-analyse

Kenzo

Kenzo kinderen is een frans merk en was opgericht door Kenzo Takada in 1970. Het merk behoort tot de modehuis LVMH. Ze bieden een collectie voor jongens en meisjes tussen 0 en 12 jaar. De kleding zijn creatief, kleurrijk en modern. De ontwerper is Antonio Marras.

KENZO designs a stunning collection, sophisticated, sometimes in subtle colors, sometimes in bold red and white. Just for girls. New series of Kenzo Children Clothing,adhered to the style of cute, the use of fashion color and silk&cotton&denim fabrics create cute children.

12 tot 14 november, 2010
shanghai international kids fashion expo

Peach and Plum features the girls’ and boys’ KENZO clothing collection, including sweaters, jeans, swimwear, dresses, t-shirts, pants, shorts, and skirts. KENZO is owned by the French luxury goods company LVMH. LVMH holds such prestigious fashion brands as Louis Vuitton, Fendi, Marc Jacobs, and Givenchy. KENZO kids clothing are upscale, creative, colorful and modern. KENZO girls looks and outfits are not only dedicated to special occasions but can be worn every day. In 1964, Takada Kenzo moved from Japan to Paris and opened his first boutique 'Jungle Jap' in 1970. Kenzo manipulated color in ways never seen before. He imagined luminous blends, created unexpected combinations and clashing patterns of plaids, paisley and florals. He is known as the magician of color and was the first designer to mix different cultures. KENZO current designer, Antonio Marras adapted the essential KENZO style to the children’s needs. KENZO Enfant makes an impression with subtle elegance and modern sophistication. Intense color, lavish ornamentation, structural styling and a rich fabric mix--the long-standing hallmarks of a KENZO design--remain the foundation for the KENZO Enfant girls collection.

Kenzo kid’s clothes are inspired by craftsmanship, symbolic and cultural objects. Clothing for boys and girls, they possess originality with...
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