Kenny's Bookshop Case Study
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Table of Contents
Executive Summary 3
Overview 3 Market position 3 Customer base 3
Introduction 3
The Base Problem 4
Problem Management service in Kenny’s Bookshop IT environment 4
Organizational /Managerial responses, changes 4
Business Information System changes 5
Benefits and drawbacks 6
Comments, proposals 7
References 8
Executive Summary
Kenny’s Bookshop is a unique bookshop with new, out-of print and rare books, antiques, and arts available via on/offline stores. The company has a leader position in the Irish market and a relatively large market share globally. The secret of this small family business’s success lies in the finding of the market niche in this industry and the usage of the most appropriate computer program.
Overview
Market position
Kenny’s bookshop belongs to the Catalogue and Mail Order Houses Industry which is experiencing rapid growth in market share with the global spread of the internet usage As Kenny’s delivers internationally, the range of competitors is very broad.
Customer base
Most significant customer group of Kenny’s are people with Irish origin in the US mainly. Consumer groups include libraries, specialists, collectors, universities, other shops, private persons etc.
Introduction
Kenny’s Bookshop was established in High St, Galway in 1940 by Des & Maureen Kenny. It is Ireland’s biggest online bookstore, selling new, out-of-print and rare books, antiques and arts. Five of Des and Maureen’s six children and three of their grandchildren now work in the family business. In total, the company employs nearly twenty people.
Kenny’s operated as a traditional business throughout decades, but as they were always innovative they adapted the ‘bricks and clicks’ business model as the internet started to emerge in the 1990’s. During the implication they had to face the fact that their system was not appropriate. This was the major cause of Kenny’s
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Table of Contents
Executive Summary 3
Overview 3 Market position 3 Customer base 3
Introduction 3
The Base Problem 4
Problem Management service in Kenny’s Bookshop IT environment 4
Organizational /Managerial responses, changes 4
Business Information System changes 5
Benefits and drawbacks 6
Comments, proposals 7
References 8
Executive Summary
Kenny’s Bookshop is a unique bookshop with new, out-of print and rare books, antiques, and arts available via on/offline stores. The company has a leader position in the Irish market and a relatively large market share globally. The secret of this small family business’s success lies in the finding of the market niche in this industry and the usage of the most appropriate computer program.
Overview
Market position
Kenny’s bookshop belongs to the Catalogue and Mail Order Houses Industry which is experiencing rapid growth in market share with the global spread of the internet usage As Kenny’s delivers internationally, the range of competitors is very broad.
Customer base
Most significant customer group of Kenny’s are people with Irish origin in the US mainly. Consumer groups include libraries, specialists, collectors, universities, other shops, private persons etc.
Introduction
Kenny’s Bookshop was established in High St, Galway in 1940 by Des & Maureen Kenny. It is Ireland’s biggest online bookstore, selling new, out-of-print and rare books, antiques and arts. Five of Des and Maureen’s six children and three of their grandchildren now work in the family business. In total, the company employs nearly twenty people.
Kenny’s operated as a traditional business throughout decades, but as they were always innovative they adapted the ‘bricks and clicks’ business model as the internet started to emerge in the 1990’s. During the implication they had to face the fact that their system was not appropriate. This was the major cause of Kenny’s