kellogg's

Topics: Kellogg Company, Management occupations, Corporate governance Pages: 37 (10224 words) Published: November 3, 2014
COMPANY PROFILE

Kellogg Company

REFERENCE CODE: 5FB4FD4C-4040-442B-9D47-47F7E6667FD9
PUBLICATION DATE: 23 Aug 2014
www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Kellogg Company
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................6 Key Employees...................................................................................................10 Key Employee Biographies................................................................................12 Major Products and Services............................................................................20 Revenue Analysis...............................................................................................24 SWOT Analysis...................................................................................................26 Top Competitors.................................................................................................33 Company View.....................................................................................................34 Locations and Subsidiaries...............................................................................36

Kellogg Company
© MarketLine

Page 2

Kellogg Company
Company Overview

COMPANY OVERVIEW
Kellogg Company (Kellogg or 'the company') is a multinational producer of breakfast foods, snack foods, cookies and crackers. The company manufactures and markets ready-to-eat cereals and convenience foods such as toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company operates in the Americas, Asia Pacific, Europe, the Middle East, and Africa. It is headquartered in Battle Creek, Michigan and employed about 30,277 people as of December 28, 2013.

The company recorded revenues of $14,792 million in the financial year ended December 2013 (FY2013), an increase of 4.2% over FY2012. The operating profit of the company was $2,837 million in FY2013, an increase of 81.6% over FY2012. The net profit was $1,807 million in FY2013, an increase of 88% over FY2012.

KEY FACTS
Head Office

Kellogg Company
One Kellogg Square
Battle Creek
Michigan 49016 3599
USA

Phone

1 269 961 2000

Fax
Web Address

http://www.kelloggcompany.com

Revenue / turnover 14,792.0
(USD Mn)
Financial Year End

December

Employees

30,277

New York Ticker

K

Kellogg Company
© MarketLine

Page 3

Kellogg Company
Business Description

BUSINESS DESCRIPTION
Kellogg, along with its subsidiaries, is engaged in manufacturing and marketing of ready-to-eat cereals and convenience foods, such as cookies, crackers, savory snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. These products are manufactured by the company in 18 countries and marketed in more than 180 countries worldwide. Kellogg operates through seven business segments, which are classified based on product category or geographic location: US morning foods, US snacks, US specialty, North America other, Europe, Latin America and Asia Pacific.

The US morning foods segment includes cereal, toaster pastries, and health and wellness business bars, and beverages.
The US snacks segment represents the company's snacks business in the US, which includes products such as cookies, crackers, cereal bars, savory snacks and fruit-flavored snacks. The US specialty segment mainly represents the food service and Girl Scouts business. The food service business is...
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