Kellogg Incorporation Timothy Scott AIU
Abstract In this assignment it asked to address a company that does global business. First, it states to select a service industry using your selected global company as the subject matter, research the principles of Market that impact the organization, and prepare an APA paper. Second, it states to describe the main line of business of the company then describe in words the characteristics of each element of marketing mix as follow; Competition, Target Market, Product Strategy, Distribution Strategy, Communication Strategy Pricing Strategy. Promotion as these elements pertains to a selected product. Last but not least, this assignment asked to name 4 of the countries in which the company operates and explain in detail the implementation of the 4 p’s marketing miss concept by the company, including the following; Competition, Target Market, Product Strategy, Distribution Strategy, Communication Strategy Pricing Strategy. Decisions would be important when marketing a selected product. In this paper Timothy Scott will talk about Kellogg’s Company and the reason it is so global today. In my opinion, Kellogg’s is one of the largest working businesses in the world.
The Company choosing is a well know company name Kellogg’s. This company main line of business is discrediting food products worldwide. Kellogg’s is a socially responsible company that aims to nourish consumers, employees, customers, communities and the environment so that many can flourish and thrive worldwide. To name four major companies that Kellogg’s operate in is China, Europe, Japan and India. Just for an example Kellogg’s is hoping to turn cereal into...
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