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Adriano, Julienne Christine ADPRAC1
1 AD – 3 Ms. Erly Estrella
* Describe the environmental forces that affect the company’s ability to serve its customers Marketing environment is made up of:
1. Microenvironment – actors close to the company that affect its ability to serve its customers.
2. Macroenvironment - larger societal forces that affect the microenvironment. Considered to be beyond the control of the organizations.
* Demography - The study of human population in terms of size, density, location, age, gender, race, occupation and other statistics. The world’s large and highly diverse population poses both opportunities and challenges. A growing population means growing human needs to satisfy.
* Economic Environment - Factors that affect consumer buying power and spending pattern. Nations vary greatly in their levels and distribution of income, such as:
– Subsistence economies - they consume most of their own agricultural and industrial.
– Industrial economies - which constitute rich markets for many different kinds of goods.
* Natural Environment - Natural resources that are needed as inputs by marketers or that are affected by marketing activities. Environmental concerns have grown steadily during the past three decades.
* Technological Environment - Forces that create new technologies, creating new product and market opportunities.
* Political Environment - Includes Laws, Government Agencies, and Pressure Groups that Influence or Limit Various Organizations and Individuals In a Given Society.
* Cultural Environment - Institutions and other forces that affect society’s basic values, perceptions, preferences and behaviors. Cultural characteristics that can affect marketing decision making:
– Persistence of cultural values
– Shifts in secondary cultural values
* Explain how changes in the demographic and economic environments affect marketing decisions.
Demography
1 AD – 3 Ms. Erly Estrella
* Describe the environmental forces that affect the company’s ability to serve its customers Marketing environment is made up of:
1. Microenvironment – actors close to the company that affect its ability to serve its customers.
2. Macroenvironment - larger societal forces that affect the microenvironment. Considered to be beyond the control of the organizations.
* Demography - The study of human population in terms of size, density, location, age, gender, race, occupation and other statistics. The world’s large and highly diverse population poses both opportunities and challenges. A growing population means growing human needs to satisfy.
* Economic Environment - Factors that affect consumer buying power and spending pattern. Nations vary greatly in their levels and distribution of income, such as:
– Subsistence economies - they consume most of their own agricultural and industrial.
– Industrial economies - which constitute rich markets for many different kinds of goods.
* Natural Environment - Natural resources that are needed as inputs by marketers or that are affected by marketing activities. Environmental concerns have grown steadily during the past three decades.
* Technological Environment - Forces that create new technologies, creating new product and market opportunities.
* Political Environment - Includes Laws, Government Agencies, and Pressure Groups that Influence or Limit Various Organizations and Individuals In a Given Society.
* Cultural Environment - Institutions and other forces that affect society’s basic values, perceptions, preferences and behaviors. Cultural characteristics that can affect marketing decision making:
– Persistence of cultural values
– Shifts in secondary cultural values
* Explain how changes in the demographic and economic environments affect marketing decisions.
Demography