Kathmandu Travel Guide

Topics: New Zealand, Design, Management Pages: 2 (503 words) Published: March 12, 2014
(a) Kathmandu has an extensive product range covering outdoor and travel clothing and equipment. Our product portfolio has been designed to suit a range of customer needs from the experienced adventurer to the entry-level explorer.

(b) Over a hundred stores, distribution centres and offices spread throughout Australia, New Zealand and the UK. In November 2009, Kathmandu became a publicly listed business on the Australia and New Zealand Stock Exchanges

(c)-When Kathmandu opened its first store in 1987, we were a small specialist outdoor retailer, manufacturing many of our own products -During the 1990s, our focus on design intensified: we became a leader in designing products that are original, engineered to perform and technically ingenious. -By 2002, we were a vertically integrated retailer: to this day, 95% of sales are Kathmandu-branded products, using materials and designs sourced or specified by our talented in-house design team. We are able to access quality products at a lower cost which, combined with our in-house design process and our company-operated retail distribution network, help us deliver quality for value to our customers, as well as generate strong margins. -For New Zealanders and Australians, the OE (Overseas Experience) is a rite of passage, and in 2003/2004 Kathmandu had its own OE, commencing its UK initiative, where we now have a small number of stores http://www.kathmanduholdings.com/about-us/our-people/

What are their international objectives?
What kind of resources do they have for international growth? What are their constraints in growing internationally?

(D) Love of Travel & Adventure This forms the heart and soul of Kathmandu. All our daily business revolves around travel and adventure. Our brand and our products are all about encouraging everyone – and anyone – to get out there and get going.

The Board has adopted a written charter to provide a
framework for the effective operation of the Board. The
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