Katalan
Introduction The main purpose of this report is to examine the business performance over 2011. This report will provide a clear understanding of Katalan’ consumers, the age and gender of their average shopper, consumers opinions on key factors of the store like for example layout, facilities etc. and Katalan’s main competition in both clothing and other household areas. With the intention of providing a clear understanding of Katalan’s consumers and how Katalan as a retailer has achieved its recognition, primary and secondary research had to be conducted in. The secondary research used was on Matalan produced in 2009, Verdict (2009). In the main findings I will apply the primary research that has been conducted in to a graph and briefly state what is visible and from this a clear recommendation can be written since you can see the areas Katalan need improving on and their strengths. Conclusion will state overall what is in the business report.
Method First research collected was secondary research by Matalan on its customers (2009, Verdict). See appendix Primary research was also conducted by finding out the age and gender of Katalan’s average shopper by putting males and females in 6 different age groups from 16-65+. This was done so that it was easier to read and compare the data. Consumers were provided with a list and were asked to tick which of the elements they liked about the store and they can choose more than one. This helps in order to find out what can be improved about Katalan since consumers were asked to elaborate on why they have selected a specific element. In order for Katalan to identify where else their consumers shop and to recognize their competitors another research was conducted by asking consumers where else they shop for clothes and other household areas. This data was collected across the period of one week at Katalan’s large Solihull store in October 2011 and received 1000 usable responses.
Findings:
Method First research collected was secondary research by Matalan on its customers (2009, Verdict). See appendix Primary research was also conducted by finding out the age and gender of Katalan’s average shopper by putting males and females in 6 different age groups from 16-65+. This was done so that it was easier to read and compare the data. Consumers were provided with a list and were asked to tick which of the elements they liked about the store and they can choose more than one. This helps in order to find out what can be improved about Katalan since consumers were asked to elaborate on why they have selected a specific element. In order for Katalan to identify where else their consumers shop and to recognize their competitors another research was conducted by asking consumers where else they shop for clothes and other household areas. This data was collected across the period of one week at Katalan’s large Solihull store in October 2011 and received 1000 usable responses.
Findings:
Bibliography: Verdict (2009) Consumer Insights : Matalan Clothing. June 2009. London: Verdict Research Ltd.