According to Karen Horney compliant individuals are those who move towards others. Social belongingness is very high between compliant individual. They usually desire to be loved, wanted and appreciated. Compliant type has dominant needs associated with 'moving towards people'. They work to please others. Compliant personality trait likes to comply with the rules and regulations. This means that they are usually very systematic, precise, hyper efficient and technical. These people love facts and detail, the more the better. Ex: iPhone 5s
iPhone 5S is a smartphone developed by Apple Inc. It is part of the iPhone line, and was released on 2013. This smartphone tries to communicate message with their valuable consumer that their product and its features (apps, user interface, multi-touch gestures etc.) are more specific, attractive, and superior then the competitors. Because of its unique features and better quality it is the most hunted smartphone for the individual who wants to stay in touch of technology. iPhone 5s providing variety of facilities to its consumer such as Apple App Store, Apple Maps, iTune Store and so on which specified them from other smartphone. By using this phone a man become more noticeable to others. This product fulfills an individual’s desire to be wanted and appreciated. Aggressive Individuals:
Aggressive individuals are those who move against other. Aggressive has dominant needs associated with 'moving against people'. They seek to be the best. These types of individuals want to prove that they are ‘Better than Others’. Individuals of this personality traits desire to excel and win admiration. The interests of the Aggressive personality types include being the boss, wielding power, competing with confidence, never backing away from a fight, being active and adventurous, being physically assertive and competitive in sports. Ex: TVS Apache RTR
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