Kardashian Culture
Keeping up with the hegemonic lifestyle of the Kardashian-Jenner clan
In the world we are currently living in, it is impossible not to have heard about the infamous Kardashians and the incessant drama and affairs surrounding their glamorous and seemingly ideal lifestyle. Unless one decides to switch off all sorts of media, be it social networks or the regular print media, there is very little chance you wouldn’t come upon a story involving or related to a member of the multi-millionaire family at least once per day. They have successfully managed to occupy almost every media platform and to turn their everyday problems into sensational headlines. In the meanwhile, they are generating millions of profit through their well-known reality TV show – Keeping up with the Kardashians which is now up for its 12th season, their merchandise, make-up and clothing brands, mobile apps, continuous TV appearances, social media accounts and many more initiatives of all sorts. But the Kardashians are not simply just another notoriously rich family who is exposing every bit of their life to the public. They have become so universally influential during the past couple of years it could easily be considered that their presence is more or less hegemonic in today’s contemporary world and mostly for the younger generation who is growing up watching them at …show more content…
Gramsci suggests that a particular power can control and manipulate the views and moral beliefs of society so that the power’s point of view becomes a global, unconditional point of view and turns into an almost ‘’common sense’’. Another prominent cultural theorist - Stuart Hall suggest that “hegemony is dominance and subordination in the field of relations structured by power. But hegemony is more than social power itself; it is a method for gaining and maintaining power,” (Hall,
In the world we are currently living in, it is impossible not to have heard about the infamous Kardashians and the incessant drama and affairs surrounding their glamorous and seemingly ideal lifestyle. Unless one decides to switch off all sorts of media, be it social networks or the regular print media, there is very little chance you wouldn’t come upon a story involving or related to a member of the multi-millionaire family at least once per day. They have successfully managed to occupy almost every media platform and to turn their everyday problems into sensational headlines. In the meanwhile, they are generating millions of profit through their well-known reality TV show – Keeping up with the Kardashians which is now up for its 12th season, their merchandise, make-up and clothing brands, mobile apps, continuous TV appearances, social media accounts and many more initiatives of all sorts. But the Kardashians are not simply just another notoriously rich family who is exposing every bit of their life to the public. They have become so universally influential during the past couple of years it could easily be considered that their presence is more or less hegemonic in today’s contemporary world and mostly for the younger generation who is growing up watching them at …show more content…
Gramsci suggests that a particular power can control and manipulate the views and moral beliefs of society so that the power’s point of view becomes a global, unconditional point of view and turns into an almost ‘’common sense’’. Another prominent cultural theorist - Stuart Hall suggest that “hegemony is dominance and subordination in the field of relations structured by power. But hegemony is more than social power itself; it is a method for gaining and maintaining power,” (Hall,