Kara Sanitizing Wipes

Topics: Aditya Birla Group, Sarojini Nagar, Birla family Pages: 33 (6957 words) Published: August 13, 2013
DECLARATION

I hereby declare that the following documented Project Report titled “To know the consumer behavior about the Kara sanitizing wipes” is an authentic work done by me.

The study was undertaken as a part of the course curriculum of PGDM-Full Time Program of G. L. Bajaj Institute of Management and Research.

Saurabh Mishra

ACKNOWLEDGEMENT

I owe my gratitude to many people who helped and supported me during the entire Summer Training.

My sincere thanks to Asst. Prof. Abhishek Tyagi, the Guide of the project, for initiating and guiding the project with attention and care. He has always been available for me to put me on track from time to time to bring the project at its present form. My deep sense of gratitude is due to Mr. Divyanker Goel, Regional Sales Manager, Grasim Industry Ltd. for allowing me to carry out the Summer Internship and this Project at the organization and to be constantly available to me for the period, for guidance. He also helped me to see the subject of study in its proper perspective. Thanks and appreciation is also due to the officials, employees and respondents of Grasim Industry Ltd., for their support. I also thank my Institution and my faculty members without whom this project would have been a distant reality.

Signature
(Saurabh Mishra)
Place: Delhi/NCR
Date:

TABLE OF CONTENTS

* Declaration………………………………………………………………………2 * Acknowledgement……………………………………………………………...3 * Table of contents…………………………………………………………….....4

Chapter 1: Executive summary…………………………………………………….....5

Chapter 2: Research Methodology…………………………………………………....8 * Objective of study…………………………………………………………..9 * Research design……………………………………………………………9 * Sample size…………………………………………………………………9 * Scope of study……………………………………………………………...10 * Sampling technique………………………………………………………10 * Data collection…………………………………………………………….10 * Limitation…………………………………………………………………..11

Chapter 3: About Aditya Birla………………………………………………………..12 * Company profile………………………………………………………………13 * Globally Aditya Birla is……………………………………………………….14 * In India, Aditya Birla is………………………………………………………..14 * Vision…………………………………………………………………………..14 * Mission…………………………………………………………………………15 * Values………………………………………………………………………….15 * Logo……………………………………………………………………………15 * Businesses…………………………………………………………………….16 * Major companies………………………………………………………………17

About Grasim Industries………………………………………………………………21 * Viscous staple fibre………………………………………………………21

About Birla Cellulose………………………………………………………………….23 * Birla Cellulose is…………………………………………………………......25 * The Characteristics………………………………………………………….25 * Vision and Values………………………………………………………….29

Chapter 4: About the product…………………………………………………………31

Chapter 5: Data Collection………………………………………………………...…34

Chapter 6: Findings and their analysis……………………………………………..36

Chapter 7: Market activities…………………………………………54

Chapter 6: Findings of the study……………………………………………..56

Chapter 9: Recommandations…………………………………………………..……58

Chapter 10: Bibliography………………………………………………………..……61

Chapter 11: Annexer………………………………………………………………..63

CHAPTER 1
EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
In last few years, the growth and development story of India has seen different stages. From the time of independence to 1991, the time of liberalization in India and then to the twenty first century, the markets have shown tremendous changes. Today consumers have got the power and the income to spend on products. Different firms entered in the market and lost but many succeeded and make their mark. All the markets starts with nascent stage and later grow to its maturity, same with the wipes market which is in its nascent stage in India now but the potential is high if...
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