Kakakaka
FORM 1: ASSESSMENT SUBMISSION FORM
Individual Student Record of Grading Outcomes
(To be completed by student while submitting the assessment and by the faculty when reporting the outcome of the students work)
SECTION A: TO BE FILLED BY THE STUDENT Student Name: Devina | Unit Name : Marketing Principles Term: April- June 2013 | Assignment Title : Understand the concept and process of marketing | Due Date: 28/04/2013 Date Submitted : (if different) |
Student Declaration: By submitting the assessment electronically or in print, I confirm that this is my own work and that I have not plagiarised any part of it. I have also noted the assessment criteria and pass mark. I declare that the work I am submitting for assessment contains no sections copied in whole or in part from any other sources, unless it is explicitly identified by means of quotation mark or in case of very long quotations, by means of wholly indented paragraphs.
SECTION B: TO BE FILLED BY THE FACULTY MEMBER Learning Outcome | Evidence for the criteria | Tasks | Met the criteria? | Feedback | M | D | LO1 Understand the concept and process of marketing | 1.1 explain the various elements of the marketing process | Q 1 | Yes /No | | | | | 1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation | Q 2 and Q 3 | Yes /No | | | |
FINAL GRADE FOR THE ASSESSMENT ( )Distinction | ( )Merit | ( )Pass | ( )Repeat |
Assessors Additional General feedback and comments: | Assessors Name: Hamid Khan | Date Issued : |
The concept and process of marketing
* What is marketing?
Marketing as defined as "the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling."
Marketing is all activities conducted to prepare for sales.
Individual Student Record of Grading Outcomes
(To be completed by student while submitting the assessment and by the faculty when reporting the outcome of the students work)
SECTION A: TO BE FILLED BY THE STUDENT Student Name: Devina | Unit Name : Marketing Principles Term: April- June 2013 | Assignment Title : Understand the concept and process of marketing | Due Date: 28/04/2013 Date Submitted : (if different) |
Student Declaration: By submitting the assessment electronically or in print, I confirm that this is my own work and that I have not plagiarised any part of it. I have also noted the assessment criteria and pass mark. I declare that the work I am submitting for assessment contains no sections copied in whole or in part from any other sources, unless it is explicitly identified by means of quotation mark or in case of very long quotations, by means of wholly indented paragraphs.
SECTION B: TO BE FILLED BY THE FACULTY MEMBER Learning Outcome | Evidence for the criteria | Tasks | Met the criteria? | Feedback | M | D | LO1 Understand the concept and process of marketing | 1.1 explain the various elements of the marketing process | Q 1 | Yes /No | | | | | 1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation | Q 2 and Q 3 | Yes /No | | | |
FINAL GRADE FOR THE ASSESSMENT ( )Distinction | ( )Merit | ( )Pass | ( )Repeat |
Assessors Additional General feedback and comments: | Assessors Name: Hamid Khan | Date Issued : |
The concept and process of marketing
* What is marketing?
Marketing as defined as "the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling."
Marketing is all activities conducted to prepare for sales.
References: http://www.asbcentral.com/marketing%20pdf/what.pdf http://www.easy-marketing-strategies.com/marketing-strategy-process.html http://www.dpcdsb.org/NR/rdonlyres/288B6674-4427-410E-9DAA-801BDDB7D3DF/91159/CaseStudyMcDonaldsMarketingStrategies.pdf