KRCB Television And Radio: The Canary In The Coal Mine
RE: Midterm- Case 15 Strategic Analysis: “KRCB Television and Radio: The Canary in the Coal Mine”
Executive Summary
Business Model
We believe that KRCB’s current business model resembles PBS’ which is shown in Figure 1. KRCB’s business model has many gaps in it from community anchors to universal access and connectivity. KRCB isn’t able to afford the new technologies in the TV and radio segments, and they cannot hold on to board members within the community long enough to have strong anchors from the community within the company.
Current Mission, Values, Goals and Objectives
Figure [ 1 ]: Interpreted KRCB Business Model
KRCB’s mission statement had not been changed since its inception and is as follows: “In order to encourage …show more content…
KRCB was also reaching towards two goals: To strengthen the quality, quantity, visibility, and support of KRCB’s local programs and services, and to enhance KRCB’s options in providing and responding to new technologies.
Analysis of Current Strategy
After Nancy Dobbs, president and CEO, of KRCB Television and Radio, realized that her company was facing many challenges that could ultimately bring her company down, she decided that it was time to implement a new strategy. Some of the challenges that the company was facing were not being able to reach a broad range of customers and that technology kept changing. At a Board of Directors meeting back in 1996, the members of the board began developing a strategic plan that would help change the organization and turn around declining revenues over the next couple of years. The two strategies that were agreed upon were to “strengthen the quality, quantity, visibility, and support of KRCB’s local programs and services,” and “Enhance KRCB’s options in providing and responding to new …show more content…
Internal Factors (IFAS)ExternalFactors(EFAS) | Strengths (S)S1: Affiliate with PBSS2: Carried with popular cable and satellite TV, ex: ComcastS3: Differentiation: different local programs and a variety of musicS4: Audience mirrors the audiences of PBS and NPRS5:Targets the elite and highly educated making culture and education more accessible S6: Meeting the unique needs of the North Bay community: Spanish, quality children, college course, and adult literacy programsS7: No fixed level of personal contribution from board membersS8: Provides nonmonetary benefits to donors | Weaknesses (W)W1: Missed goal in pledge driveW2:No cash reservesW3: Low operating budgetW4: FCC pending license in order to broadcast to the entire North BayW5: Weak signal on second radio stationW6: Cannot afford to buy rating reportsW7: Old and unwelcoming office buildingsW8: High turnover of paid staffW9: Lack of diversity: makeup of board a hindrance on receiving grantsW10: Total expenses increasing over 3 years and Net assets decreasing
Executive Summary
Business Model
We believe that KRCB’s current business model resembles PBS’ which is shown in Figure 1. KRCB’s business model has many gaps in it from community anchors to universal access and connectivity. KRCB isn’t able to afford the new technologies in the TV and radio segments, and they cannot hold on to board members within the community long enough to have strong anchors from the community within the company.
Current Mission, Values, Goals and Objectives
Figure [ 1 ]: Interpreted KRCB Business Model
KRCB’s mission statement had not been changed since its inception and is as follows: “In order to encourage …show more content…
KRCB was also reaching towards two goals: To strengthen the quality, quantity, visibility, and support of KRCB’s local programs and services, and to enhance KRCB’s options in providing and responding to new technologies.
Analysis of Current Strategy
After Nancy Dobbs, president and CEO, of KRCB Television and Radio, realized that her company was facing many challenges that could ultimately bring her company down, she decided that it was time to implement a new strategy. Some of the challenges that the company was facing were not being able to reach a broad range of customers and that technology kept changing. At a Board of Directors meeting back in 1996, the members of the board began developing a strategic plan that would help change the organization and turn around declining revenues over the next couple of years. The two strategies that were agreed upon were to “strengthen the quality, quantity, visibility, and support of KRCB’s local programs and services,” and “Enhance KRCB’s options in providing and responding to new …show more content…
Internal Factors (IFAS)ExternalFactors(EFAS) | Strengths (S)S1: Affiliate with PBSS2: Carried with popular cable and satellite TV, ex: ComcastS3: Differentiation: different local programs and a variety of musicS4: Audience mirrors the audiences of PBS and NPRS5:Targets the elite and highly educated making culture and education more accessible S6: Meeting the unique needs of the North Bay community: Spanish, quality children, college course, and adult literacy programsS7: No fixed level of personal contribution from board membersS8: Provides nonmonetary benefits to donors | Weaknesses (W)W1: Missed goal in pledge driveW2:No cash reservesW3: Low operating budgetW4: FCC pending license in order to broadcast to the entire North BayW5: Weak signal on second radio stationW6: Cannot afford to buy rating reportsW7: Old and unwelcoming office buildingsW8: High turnover of paid staffW9: Lack of diversity: makeup of board a hindrance on receiving grantsW10: Total expenses increasing over 3 years and Net assets decreasing