jysk

Topics: Marketing, Strategic management, Supply chain Pages: 15 (2166 words) Published: April 22, 2015


CONTENT. PAGE NO. 1. Introduction…………………………………………………………………3 2. Problem formulation………………………………………………………..3 3. How does the value chain Influence JYSK Groups……………………….4 3.1 Support activity……………………………………………………….4 3.1.aFirm Infrastructure……………………………………………………5 3.1.bHuman Resource Management……………………………………….5 3.1.cTechnological Development………………………………………….5 3.1.dProcurement…………………………………………………………..6 3.2Primary Activities….………………………………………………….6 3.2.aInbound Logistics……………………………………………………...6 3.2.bOperations……………………………………………………………..6 3.2.c Outbound Logistics……………………………………………………6 3.2.d Marketing and Sales…………………………………………………..6 3.2.e Service…………………………………………………………………6
4. Core competences…………………………………………………………......7 5. Financial Situation…………………………………………………………...8 - 13 6. Explaining the actual situation of JYSK with his development since its existence……………………………………………………………….14 7. Conclusion………………………………………………………………………15 8. List of literature, Websites and Books………………………………………..15

1. INTRODUCTION
JYSK was started by Lars Larsen in Aarhus Denmark in the year 1979. The Danish word JYSK means a man coming from Jutland, the largest Danish territory. In Danish, JYSK literally means Jutlandic but it also refers to certain core values such as honesty, integrity and modesty. The company was originally called JYSK SENGETOJSLAGER until 2001 when it finally became JYSK. In 1984 he opened his first store beyond the country's (Denmark) borders, in neighbouring Germany. Today the JYSK GROUP consists of more than 2,200 stores in 37 countries worldwide. The company covers the European market, American market, Asian market and is yet to enter into the African market. The group's annual turnover is 2,8 billion euros. Growth is stable and controlled, and the total staff consists of nearly 19,000 employees worldwide.

2.PROBLEM FORMULATION
In this project we have decided to work with the company JYSK. First we will try to find out about the history of JYSK. Who started the company? We will also use the value chain to tell about JYSK´s core competence and their weakness. We will analyze JYSK’s current financial situation, and try to predict what their future holds. We would like to find out what JYSK’s marketing environment looks like.

3.THE VALUE CHAIN AND HE JYSK COMPANY.
Fig 1 Micheal Porter’s value chain,

The support activities are Firm Infrastructure, Human Recourse Management, Technology Development and Procurement. The primary activities are then the Inbound Logistics, Operations, Outbound Logistics, Marketing and sales and service. The Value Chain values how the structure of the firm is, both on the marketing and infrastructure. 3.1SUPPORT ACTIVITIES:- Support activities are firm infrastructure, human research management, technology development and procurement. The supporting activities are ongoing activities that can be a tool helping to create customer perceived value. Contrary to the primary activities, the supporting activities has no clear line as to where the activity starts and stops and is difficult to link to one particular part of the organisation. Primary activities are inbound logistics, operations, outbound logistics, marketing and sales and finally services. Isolated these activities are more tangible and easier to measure in terms of customer perceived value created (Lynch, R, 2009, p. 112-113). According to JYSK themselves they try to create customer value by delivering good prices and excellent service. Furthermore they mention three essential factors they wish to be associated with; Reliable - Products are always available - Pricing is clear - Customer policies are favourable Straight...
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