Jack Welch Management Institute
Professor STUDYMODE COPY
JWI 505: Business Communication and Ethics
This paper will evaluate the communication strategy of the fictional new CEO of XYZ global financial services firm, which has been negatively impacted by a national investment crisis and plans to release to its target audience and stakeholders, utilizing tools such as Mary Munter’s Audience Strategy.
The stakeholders have been identified as the firm’s employees, customers, shareholders, and the financial regulators. The shared common concerns of this group are the financial health of XYZ global financial services firm balance sheet, and the plans to meet regulatory obligations and compliance, and the lessons learned from the national investment crisis and plans for risk management.
In addition, it will discuss the recommendation of three areas that as the new CEO of XYZ global financial services firm needs to focus and apply to influence the values of the firm and prevent a future crises by creating a culture of candor, trust, and learning.
Introduction Values are beliefs that people have about what is important or worthwhile to them. Values influence behavior because people seek more of what they value. Values therefore can be seen as the guideposts for behavior. An individual’s values are in large part, derived from the social environment in which he or she lives. For example, in Western democracies, life, liberty and the pursuit of happiness are some of the things we value. Similarly, our home life, our friends, and fraternal societies we join, experiences obtaining an education, and the companies we work for, may influence our value frameworks (Crossan, M., Gandz, J., & Seijts, G., 2012).
Sharing a common set of core values helps employees work together toward the same goals. It is management's