As previously hinted, usage of imagery helps increase the effectiveness of a public address. It represents one of the strongest literary devices by using “words and phrases to create ‘mental images’” and, in the process, helps listeners …show more content…
When delivering the Gettysburg Address, Lincoln concluded by stating, “that government of the people, by the people, for the people, shall not perish from the earth” (Lifehack). Due to the relevance of that one line, his words remain widely circulated to this day. Trudeau himself made some memorable statements throughout his victory speech, such as “politics doesn’t have to be negative and personal to be successful” ("Justin Trudeau Victory Speech: In Canada, Better Is Always Possible - Federal Election 2015 |FULL"). Like Lincoln, Trudeau used simple words to bring up a point his audience believed in, thus creating a memorable quote. Harper, on the other hand, makes very few defined statements and they all fail to encompass the timeless quality Trudeau incorporates in his