Just World Theory Essay
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Two strategies will offer alternative views, with techniques, advising on how to persuade people to contribute to your charity, by looking at the just world hypothesis (Lerna, 1970) and interventions using the theory of planned behaviour (Sutton,2002) Upon evaluation of advantages and limitations, this poster will conclude.
Altruism or Egoism?
Types of pro-social behaviour:
Altruism: A person’s motivation for helping is because they are empathetic and take a perspective of situations, so donations from these people may be considerably higher. ( Macaulay and Berkowitz, 1970).
Egoism: Egoism is believed to be when a person will only help another if there is a personal benefit from external sources. (Ref) Donations from people with this …show more content…
Suggestion 2: The Just World Hypothesis. The Just World hypothesis is a belief that people get what they deserve (Levine and Manning,2015 p.209) therefore, the perception of others influences helping behaviour. If it is believed a person got into a situation because of their own actions, in this context an ex-offender was sent to prison because they committed a crime, the likelihood of a donation would be minimal. However, if it was believed they committed a crime for reasons of poverty, homelessness, or lack of education. The likelihood of a donation would be considerably higher (ref here)
By transferring blame to environmental/ social factors in place of personal responsibility could be dishonest, therefore, the ethical issues must be considered.
Previous work in this field by Zagefka et al, 2011 p. 210, looked at charitable donations to victims of a natural disaster for example, earthquake and tsunami, donation rates were higher, however, would it be more difficult to convince people to donate to …show more content…
This study applies a general technique for individuals, whereas the behaviour change theory is tailored to individual beliefs, although it takes a longer period, but once established the behaviour change is more likely to be sustained, hence more donations to charity in the future. Moreover, the only major limitation to this technique is timescale, therefore, as long as you have the time this approach would be most beneficial to receiving a donation and sustaining it for the future, this would be most relevant with donations on a monthly basis rather than one-off
Two strategies will offer alternative views, with techniques, advising on how to persuade people to contribute to your charity, by looking at the just world hypothesis (Lerna, 1970) and interventions using the theory of planned behaviour (Sutton,2002) Upon evaluation of advantages and limitations, this poster will conclude.
Altruism or Egoism?
Types of pro-social behaviour:
Altruism: A person’s motivation for helping is because they are empathetic and take a perspective of situations, so donations from these people may be considerably higher. ( Macaulay and Berkowitz, 1970).
Egoism: Egoism is believed to be when a person will only help another if there is a personal benefit from external sources. (Ref) Donations from people with this …show more content…
Suggestion 2: The Just World Hypothesis. The Just World hypothesis is a belief that people get what they deserve (Levine and Manning,2015 p.209) therefore, the perception of others influences helping behaviour. If it is believed a person got into a situation because of their own actions, in this context an ex-offender was sent to prison because they committed a crime, the likelihood of a donation would be minimal. However, if it was believed they committed a crime for reasons of poverty, homelessness, or lack of education. The likelihood of a donation would be considerably higher (ref here)
By transferring blame to environmental/ social factors in place of personal responsibility could be dishonest, therefore, the ethical issues must be considered.
Previous work in this field by Zagefka et al, 2011 p. 210, looked at charitable donations to victims of a natural disaster for example, earthquake and tsunami, donation rates were higher, however, would it be more difficult to convince people to donate to …show more content…
This study applies a general technique for individuals, whereas the behaviour change theory is tailored to individual beliefs, although it takes a longer period, but once established the behaviour change is more likely to be sustained, hence more donations to charity in the future. Moreover, the only major limitation to this technique is timescale, therefore, as long as you have the time this approach would be most beneficial to receiving a donation and sustaining it for the future, this would be most relevant with donations on a monthly basis rather than one-off