“Just Do It” vs. “Impossible Is Nothing”
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“Just Do it” VS. “Impossible is Nothing”
Catalogue
The effects of slogan
3
Nike’s Slogan
5
Adidas’s slogan
7
"Just do it" so powerful
8
Slogan subverting a well-known phrase
9
Compare to Adidas and Nike, We think Adidas is more successful
10
Reference
12
The effects of slogan According to Stewart, Clark (2007) Companies use slogans to introduce themselves, their products or their services to the public through advertisements and special promotions. In order for a slogan to be successful in representing a company or institution, it must connect with the public in two important areas: it must be understood by the consumer and be readily associated with the particular brand it represents. Stewart and Clark (2007) stated that “Slogans can be an effective advertising tool for many reasons. This study found that slogans are most effective when they are geared toward a specific audience. A comparison of Xavier University's current promotional slogan, "The Power of X," with an alternative slogan, "Musketeer Loyalty, Jesuit Thinking," shows that different slogans have the desired positive impact on different people. When consumers can comprehend the concepts in a slogan, a more complex slogan is effective; however, when consumers do not comprehend difficult concepts, our results suggest that a simpler slogan might be more effective. In addition, comprehension of the words in a slogan is also important in creating positive social comparisons and promoting relationship between organizations, products, and consumers. Further research into the effectiveness of slogans when difficult concepts are defined for consumers versus when they must comprehend them on their own is warranted.” (OregonLive.com, 1999) claimed that “Leaving aside all libidinous commutations which have perennial appeal to the youthful, it captures an attitude. When there is a task to be undertaken, today's students want to get involved immediately,
“Just Do it” VS. “Impossible is Nothing”
Catalogue
The effects of slogan
3
Nike’s Slogan
5
Adidas’s slogan
7
"Just do it" so powerful
8
Slogan subverting a well-known phrase
9
Compare to Adidas and Nike, We think Adidas is more successful
10
Reference
12
The effects of slogan According to Stewart, Clark (2007) Companies use slogans to introduce themselves, their products or their services to the public through advertisements and special promotions. In order for a slogan to be successful in representing a company or institution, it must connect with the public in two important areas: it must be understood by the consumer and be readily associated with the particular brand it represents. Stewart and Clark (2007) stated that “Slogans can be an effective advertising tool for many reasons. This study found that slogans are most effective when they are geared toward a specific audience. A comparison of Xavier University's current promotional slogan, "The Power of X," with an alternative slogan, "Musketeer Loyalty, Jesuit Thinking," shows that different slogans have the desired positive impact on different people. When consumers can comprehend the concepts in a slogan, a more complex slogan is effective; however, when consumers do not comprehend difficult concepts, our results suggest that a simpler slogan might be more effective. In addition, comprehension of the words in a slogan is also important in creating positive social comparisons and promoting relationship between organizations, products, and consumers. Further research into the effectiveness of slogans when difficult concepts are defined for consumers versus when they must comprehend them on their own is warranted.” (OregonLive.com, 1999) claimed that “Leaving aside all libidinous commutations which have perennial appeal to the youthful, it captures an attitude. When there is a task to be undertaken, today's students want to get involved immediately,