Juice Bar and Boost Juice
Boost Juice Vibe club card, image, Boost Juice, viewed 5 April 2012, < http://www.boostjuice.com.au/vibe>.
Through product differentiation, Boost have been able to set themselves apart from the competition with their healthy products with fresh fruits and vegetables in their drinks. By doing so Boost have been able to target the healthy conscious consumers as well as those who are trying to be healthier. Using the fresh produce it also provides consumers with daily nutritional intake but with a great taste. With all this freshness Boost are still able to compete with brands such as Easyway with their prices being roughly the same. Boost Juice has differentiated through their services by the use of taking people’s names with their orders to make it a much more friendlier environment. Boost is also
References: and presentation. | No effort visible in referencing.Hand-written piece of work; poorly presented with no cover-sheet. | Minimal effort in using academic referencesSpelling errors and/or grammatical mistakes make it difficult to comprehend the main arguments. | Some form of referencing undertaken, however the style and formatting needs to be improved.A few spelling and grammatical errors; however, these do not create an issue in understanding the main arguments of the writer. | A visible effort has been made to use the Harvard referencing style and relevant academic references have been used.The assignment is neat, well-presented, and typed; accompanied with an assignment coversheet; on-time submission; page numbering undertaken; etc. | | 0 | 0.5 | 1 | 1.5 |