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Judgemental Effects Of Common And Unique Performance Measures

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Judgemental Effects Of Common And Unique Performance Measures
"The Balance Scorecard:
Judgemental Effects of Common
And Unique Performance Measures"

I. Introduction
The article I decided to critique for the purpose on management accounting 2 is by Marlys Lipe and Steven Salterio. There article entitled ‘The Balanced Scorecard: Judgmental Effects of Common and Unique Performance Measures ' came from the July 2000 edition of the Accounting Review journal.

The Balance Scorecard (BSC) was originated by Robert Kaplan and David Norton in the early 1990 's as a strategic approach, and performance management system that would enable organisations to translate a company 's vision and strategy into implementation. It essentially gives managers and executives a more ‘balanced ' view of the company 's business performance.

The reasons for choosing this topic area, revolved around the fact that I believed it is a fascinating subject area with interesting concepts, also the BSC usage in today 's business world as a performance measure has increased significantly over the past decade, making BSC a very relevant topic. I also had some concerns with the aspirations and results attributable to BSC and hoped that this article would improve my understanding of the whole balance scorecard process and understand its real value to a business.
II. The Objective of this Paper There are various motivations put forward by Lipe and Salterio (2000) to explain the objectives of this article. Firstly they wanted to evaluate and define the possible affects that common measures and unique measures may have on the BSC evaluations of a particular business unit 's performance.

Secondly, they wanted to observe if unique measures are being undervalued by evaluators in favour of common measures. They wanted to address this due to previous research by Slovic and MacPhillamys (1974); which found participants weighted common measures more heavily than unique measures for both judgement and choice. This article will test if these findings are



References: Chow, C. W., K. M. Haddad, and J. E. Williamson. (1997). ‘Applying the Balanced Scorecard to Small Companies '. Management Accounting 79 (2): 21-27. Kaplan, R., and D. Norton. (1992). ‘The Balanced Scorecard--Measures that Drive Performance '. Harvard Business Review 70 (1): 71-79. ------, and ------. (1993). ‘Putting the Balanced Scorecard to Work '. Harvard Business Review 71 (5): 134-147. ------, and ------. (1996a). ‘Using the Balanced Scorecard as a Strategic Management System '. Harvard Business Review 74 (1): 75-85. ------, and ------. (1996b). The Balanced Scorecard. Boston, MA: Harvard Business School Press. Libby, R., and P. A. Libby. (1989). ‘Expert Measurement and Mechanical Combination in Control Reliance Decisions '. The Accounting Review 64 (4): 729-747. Lipe, M. G. (2000). ‘The Balanced ScoreCard: Judgmental Effects of Common and Unique Performance Measures '. The Accounting Review 75 (3): 283-298 Silk, S. (1998). ‘Automating the Balanced Scorecard '. Management Accounting (May): 38-44. Slovic, P., and D. MacPhillamy. (1974). ‘Dimensional Commensurability and cue Utilization in Comparative Judgment '. Organizational Behavior and Human Performance 11: 172-194.

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