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Public rhetoric is one type of communication theory, of which the narrative paradigm by Walter Fisher is an example. The movie Big Fish will be analyzed in this paper using Fisher's narrative paradigm to show that all types of communication can be regarded as story (Griffin, 2006, p. 340). According to Fisher, "People are storytelling animals." If life is seen as an ongoing story - with each segment of our life having a beginning, middle, and end - then we can use the narrative paradigm theory to help us to understand what is going on in our own life and of those around us. By listening to the "stories" being told around us, we can decide what they mean and if there is any value in it that can be applied to our own life.

The narrative paradigm theory consists of five assumptions: (1) Storytelling is a basic element in all people; (2) People make decisions based on good reasons; (3) History, biography, culture, and character help us to decide what are good reasons; (4) Narrative rationality is determined by the probability of the story, and the ability for the story to cause an emotional response in people or at least allow the listener, viewer, or reader to understand and empathize with the characters (p. 343).

One of the most defining features of the narrative paradigm is that an expert is not necessary to evaluate the criteria used to judge if a story has any value. Any person "armed with a bit of common sense" can discern for themselves if a story has value for their life, according to Fisher (p. 344).

Big Fish is a literal narrative, told from the perspective of the main character, Master Storyteller Edward Blum. The film follows the life of Blum, as a series of exaggerated stories he tells to his son, Will, as he is growing up. As he grows, Will resents the stories his father tells because he is sick and tired of hearing them over and over again, and because he sees the stories as his father always trying to get attention. He thinks by telling the

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